Reliance is a non-bank financial institution in The Gambia. The Company offers a broad range of financial services such as savings, loans, remittances, retail foreign exchange and business development and advisory services to micro, small and medium enterprises as well as private individuals in The Gambia.

The AECF is working with Reliance to deploy an innovative approach to rural banking using a combination of mobile banking retailers and emerging technologies reaching unbanked populations in the country. Furthermore, Reliance is introducing an agri-business lending portfolio that will offer loans to farmers linked to out-grower schemes in the horticultural value chain.