Cahier des Charges: Women ADAPT – Prestataire de services pour la plateforme numérique

1.0 A propos de Africa Enterprise Challenge Fund (AECF)

L’AECF, LLC (Africa Enterprise Challenge Fund) est une organisation de développement à but non lucratif de premier plan qui soutient les entreprises innovantes dans les secteurs de l’agroalimentaire et des énergies renouvelables, dans le but de réduire la pauvreté rurale, de promouvoir des communautés résilientes face au changement climatique et de créer des emplois.

Nous dynamisons le secteur privé en mettant en avant et en commercialisant de nouvelles idées, de nouveaux modèles économiques et de nouvelles technologies conçus pour accroître la productivité agricole, améliorer les revenus des agriculteurs, élargir l’accès aux énergies propres, réduire les émissions de gaz à effet de serre et renforcer la résilience face aux effets du changement climatique. Nous finançons des entreprises à haut risque qui peinent à accéder à des financements commerciaux ; nous nous engageons à intervenir sur les marchés émergents, dans des contextes fragiles et au sein d’économies à haut risque où peu d’institutions financières traditionnelles osent s’aventurer. Nous nous concentrons également sur les plus vulnérables, notamment les femmes, les jeunes et les personnes vivant dans des contextes fragiles.

À ce jour, nous avons soutenu plus de 698 entreprises dans 26 pays d’Afrique subsaharienne, amélioré les conditions de vie de plus de 37 millions de personnes et créé plus de 38 000 emplois directs. L’AECF a son siège au Kenya et dispose de bureaux en Tanzanie, au Nigeria, au Bénin, au Burkina Faso et en Somalie.

2.0 Description

Cette mission s’inscrit dans le cadre du projet Women ADAPT, financé par le Fonds pour les pays les moins avancés (LDCF) du Fonds pour l’environnement mondial (FEM) et mis en œuvre par l’Organisation des Nations unies pour le développement industriel (ONUDI) et l’Africa Enterprise Challenge Fund (AECF). Le projet s’attaquera aux obstacles structurels auxquels sont confrontées les femmes rurales en développant des infrastructures numériques et institutionnelles pour des services d’adaptation axés sur les femmes, en soutenant le déploiement de technologies agricoles intelligentes face au climat, en proposant des formations sur mesure et en renforçant les outils financiers inclusifs ainsi que les pratiques de gestion des risques climatiques.

Préférence pour les plateformes existantes. Les candidats sont invités à proposer l’adaptation, la mise à niveau, l’intégration ou l’extension d’une plateforme opérationnelle existante dans la mesure du possible.

Le développement d’une nouvelle plateforme ne sera envisagé que si le candidat fournit une analyse documentée des lacunes, comparant au moins deux plateformes existantes aux fonctionnalités minimales obligatoires (annexe 1), et démontrant qu’aucune ne peut être adaptée de manière rentable pour répondre aux exigences du projet en matière de prise en compte de la dimension de genre, de localisation, d’accès hors ligne, d’interopérabilité et de durabilité. Cette analyse des lacunes doit être soumise dans le cadre de la proposition technique et sera évaluée au titre du critère 1 (section 7).

Lorsqu’une proposition inclut deux plateformes (par exemple, une par pays), le statut de chaque plateforme (adaptée ou nouvellement développée) doit être justifié de manière indépendante selon les critères ci-dessus.

3.0 Portée fonctionnelle et procédures de mise en œuvre

Le présent appel à propositions vise à sélectionner un prestataire de services qualifié, qu’il s’agisse d’une entreprise unique ou d’un consortium, chargé d’adapter, de tester, de déployer, de maintenir et d’assurer le support d’une (pour les deux pays) ou de deux (une pour chaque pays) plateformes numériques «mobile-first» reliant les MPME dirigées par des femmes, les coopératives, les institutions de microfinance et les petites agricultrices du Bénin et du Burkina Faso à des services d’adaptation au changement climatique, à des informations agroclimatiques, à des données de marché et à des liens vers des services financiers inclusifs.

Alignement sur la composante du projet (CP1) : les candidats devront démontrer en quoi l’approche qu’ils proposent contribuera à la réalisation du résultat 1.1.1 (sélection, adaptation et déploiement de plateformes numériques sensibles au genre), au résultat 1.1.2 (renforcement des capacités de 14 MPME dirigées par des femmes et de plus de 4 000 femmes à l’utilisation des services numériques pour une agriculture intelligente face au climat et une prise de décision éclairée), et au résultat 1.1.3 (sensibilisation des coopératives et des parties prenantes locales aux avantages des services numériques pour renforcer la résilience).

3.1 Bénéficiaires et utilisatrices cibles
  • Utilisatrices principales : dirigeantes de micro, petites et moyennes entreprises (MPME), membres de coopératives et petites agricultrices. Le projet Women ADAPT, dans son ensemble, cible plus de 4 600 femmes.
  • Utilisateurs secondaires : les institutions phares du PC1 comprennent 14 micro, petites et moyennes entreprises dirigées par des femmes. Ces entreprises serviront d’institutions phares pour soutenir la diffusion de la plateforme, instaurer la confiance au niveau local, faciliter le retour d’information des agricultrices et encourager une adoption plus large en milieu rural. En outre, les coopératives, les IMF, les agents de vulgarisation et d’autres acteurs locaux peuvent également être impliqués en tant qu’utilisateurs de la plateforme, partenaires de données ou partenaires de diffusion, en particulier lorsqu’ils contribuent aux PC2, PC3 ou aux activités de sensibilisation.
  • Autres utilisateurs : agronomes, agents de vulgarisation, fonctionnaires, responsables d’institutions financières, acteurs du marché et utilisateurs chargés du suivi et de l’évaluation du projet.
3.2 Principaux livrables et étapes clés
Phase Calendrier indicatif Principaux livrables
1.       Lancement et définition des besoins des utilisateurs Mois 0 à 1 Évaluation des besoins sur le terrain et des besoins des utilisateurs ; analyse des inégalités entre les sexes ; cartographie des parties prenantes ; examen des options de plateforme ; spécifications techniques ; plan d’adaptation de la plateforme ; hypothèses initiales de pérennité ; prototype cliquable ou maquette de la solution.
2.       Prototype/MVP Mois 1 à 3 Produit minimum viable ou prototype de plateforme adapté ; plan de contenu ; intégrations initiales d’API et de données ; protocole de test ; plan de gouvernance des données ; plan de formation et de sensibilisation.
3.       Phase pilote Mois 3 à 5 Projet pilote sur des sites sélectionnés au Bénin et au Burkina Faso ; tests d’ergonomie auprès d’utilisatrices finales ; rapport d’évaluation du projet pilote ; révisions documentées de la plateforme, du contenu et des supports de formation. La plateforme doit être opérationnelle d’ici la fin du mois 5 / du 2ème trimestre de l’année 1, à temps pour accompagner les activités de formation et de sensibilisation qui débuteront au 2e trimestre.
4.       Déploiement complet et formation Mois 5 à 12 Déploiement de la plateforme dans les zones cibles ; formation de 14 MPME dirigées par des femmes en tant qu’institutions phares du PC1 ; soutien à la formation numérique et hybride pour au moins 4 000 femmes ; lancement d’une campagne de sensibilisation liée à l’inscription des utilisatrices et à l’adoption de la plateforme.
5.       Stabilisation, transfert et pérennité Mois 12 à 22 Optimisation ; maintenance ; tableaux de bord et analyses ; documentation et manuels opérationnels ; formation de l’équipe locale ; modèle de pérennité et plan de coûts ; rapport final de performance.
3.3 Exigences en matière de formation, d’intégration et d’adoption

Le prestataire aidera l’AECF à mettre en œuvre le modèle de formation et d’adoption à deux niveaux du PC1. L’objectif n’est pas seulement de fournir un outil logiciel, mais de veiller à ce que les MPME dirigées par des femmes, les agricultrices et les parties prenantes locales puissent utiliser la plateforme en toute confiance et de manière cohérente pour prendre des décisions adaptées au changement climatique.

Domaine de formation Exigences minimales
Niveau 1 : Formation des MPME dirigées par des femmes Formation en présentiel dédiée à 14 MPME dirigées par des femmes, comprenant au moins deux membres du personnel par MPME, avec au moins 50 % de participantes, dans la mesure du possible. Ces MPME serviront d’institutions phares/de référence pour la diffusion, l’instauration d’un climat de confiance, la collecte de retours d’expérience et l’adoption en milieu rural.
Contenu essentiel du niveau 1 Fonctionnalités de la plateforme, navigation sur mobile et sur le Web, alertes météo, tableaux de bord des marchés, ressources sur l’agriculture adaptée au climat (CSA), inscription et intégration, culture numérique de base, communication inclusive et collecte de retours d’expérience auprès des agricultrices.
Niveau 2 : Sensibilisation des agricultrices Mise en place de formations numériques et hybrides destinées à au moins 4 000 petites agricultrices, soit environ 2 000 par pays, grâce à des conseils intégrés à la plateforme, des tutoriels sur mobile, des supports audio et textuels, des contenus préenregistrés en langue locale, des campagnes de sensibilisation à la radio et sur les réseaux sociaux, ainsi qu’un accompagnement en présentiel léger assuré par des micro-entreprises et des PME formées ou des animateurs locaux.
Supports de formation Supports disponibles en français et dans au moins une langue locale pertinente par pays, sous des formats adaptés aux contraintes d’alphabétisation, notamment du texte, des enregistrements audio, des supports visuels et des exemples pratiques pertinents pour les micro, petites et moyennes entreprises (MPME) dirigées par des femmes et les agricultrices.
Tests préliminaires Tous les supports de formation, parcours utilisateurs et messages de sensibilisation doivent faire l’objet d’un test préalable auprès d’utilisatrices avant leur déploiement et être révisés sur la base des retours d’expérience documentés.
Accompagnement post-formation Canaux de retour d’expérience, supports de révision, service d’assistance ou mécanismes de soutien destinés aux partenaires clés et aux utilisatrices, ainsi que des outils d’analyse permettant de suivre la portée de la formation, l’utilisation de la plateforme et son adoption.
3.4 Sensibilisation et mobilisation
  • Le prestataire, en coordination avec l’AECF et les partenaires locaux, soutiendra au moins 12 vagues de campagnes de sensibilisation et de mobilisation, à raison de six par pays.
  • Le calendrier de ces campagnes devra coïncider avec les principales saisons agricoles, le lancement de nouvelles fonctionnalités de la plateforme et le déploiement des activités de formation destinées aux MPME et aux agricultrices. Des démonstrations guidées devront être organisées par le biais de canaux communautaires de confiance, notamment les marchés locaux, les centres de vulgarisation, les réunions de femmes et les réseaux de coopératives/MPME, le cas échéant.
  • La mobilisation devra combiner des interviews à la radio, des messages d’intérêt public, des rubriques radiophoniques hebdomadaires, des supports imprimés, du contenu sur WhatsApp et les réseaux sociaux, une sensibilisation communautaire, des démonstrations guidées de la plateforme, le recours à des ambassadeurs locaux et la collaboration avec des chefs traditionnels ou religieux, le cas échéant.
  • Les supports de communication doivent être sensibles à la dimension de genre, pertinents pour les femmes et les jeunes, adaptés à un public rural peu alphabétisé, disponibles en français et dans les langues locales pertinentes, et testés au préalable auprès des utilisateurs cibles.
  • Les rapports sur les actions de sensibilisation doivent rendre compte de la participation par sexe et par âge, des indicateurs d’audience, des retours d’expérience au niveau communautaire et des preuves de liens avec l’inscription, la formation et l’utilisation active de la plateforme.
3.5 Pérennité et modèle post-projet
  • Les candidats doivent présenter un modèle de pérennité crédible couvrant l’hébergement, la maintenance, les mises à jour de contenu, les coûts liés aux SMS/USSD, le personnel d’appui, les partenariats en matière de données, l’acquisition d’utilisateurs et les coûts d’exploitation courants après la fin du financement du FEM.
  • Le plan de pérennité doit évaluer au moins trois scénarios : la poursuite de l’exploitation par un prestataire privé ; l’intégration à des services publics de vulgarisation ou à des systèmes nationaux d’information sur le climat ; et un modèle de services gérés soutenu par des coopératives, des IMF, des opérateurs de télécommunications, des acheteurs, des partenaires de développement ou d’autres acteurs locaux.
  • Les candidats peuvent proposer des modèles de monétisation socialement inclusifs, tels que des services premium pour les acheteurs, des abonnements coopératifs, des frais de service des IMF, un cofinancement par des bailleurs de fonds ou des accords d’hébergement institutionnels. Tout modèle doit garantir l’accessibilité financière et l’accès pour les utilisatrices rurales.
  • Le prestataire doit fournir un plan de passation de pouvoir et de transfert de compétences à l’AECF et aux partenaires locaux désignés.
3.6 Garanties numériques et exigences de « ne pas nuire »
  • Les candidats doivent identifier les risques liés au genre, aux questions sociales, à la sécurité numérique, à la vie privée, à l’exclusion, à la fraude, à la désinformation et au surendettement associés à la plateforme proposée, et proposer des mesures d’atténuation.
  • La plateforme doit éviter de renforcer les stéréotypes de genre et doit tenir compte de contraintes telles que le faible taux de possession de téléphones par les femmes, l’utilisation partagée des appareils, les dynamiques décisionnelles au sein des ménages, l’alphabétisation, la mobilité et le manque de temps.
  • Toutes les fonctionnalités de la plateforme liées au financement, aux subventions ou à l’enregistrement des bénéficiaires doivent inclure des mesures de protection contre la fraude, la coercition, l’accès non autorisé aux données et l’utilisation abusive des informations relatives aux bénéficiaires.
  • Toutes les activités doivent se conformer aux politiques de sauvegarde environnementales et sociales pertinentes du FEM, de l’ONUDI et de l’AECF.

4.0 Objectifs du projet

  • Renforcer la résilience climatique des entreprises dirigées par des femmes et des petites exploitantes agricoles dans les chaînes de valeur agricoles au Burkina Faso et au Bénin en améliorant l’accès aux technologies intelligentes face au climat, aux services financiers adaptés et aux informations climatiques.
  • Améliorer l’accès aux plateformes numériques pour les MPME dirigées par des femmes, les coopératives et les petites agricultrices.
  • Renforcer les connaissances des femmes en matière d’agriculture intelligente face au climat, tout en améliorant l’accès à des financements inclusifs et à des subventions ciblées.
  • Soutenir l’intégration de la gestion des risques climatiques dans les activités des institutions de microfinance, des coopératives et des MPME.
4.1 Objectifs spécifiques du volet « plateforme numérique »
  • Fournir un accès mobile à des services essentiels : alertes précoces, informations climatiques, prévisions météorologiques géolocalisées, conseils agroclimatiques, modules de formation à l’agriculture adaptée au changement climatique (CSA), tableaux de bord sur les données de marché pour les cultures prioritaires et liens vers des solutions de financement inclusif.
  • Faciliter l’enregistrement des bénéficiaires, le suivi de l’éligibilité, la vérification numérique, la communication et le suivi liés aux subventions ciblées et au financement inclusif. Mettre en place des boucles de rétroaction interactives (par exemple, des enquêtes vocales ou des sondages par SMS) et des analyses d’utilisateurs en temps réel pour suivre l’engagement et la portée.
  • Outre l’interface destinée au public, développer un système de suivi en arrière-plan pour analyser l’adoption de la plateforme, le comportement des utilisateurs et les schémas d’engagement, ventilés par sexe, âge, zone géographique et type d’utilisateur (par exemple, coopérative, MPME, agriculteur individuel).
  • Renforcer les capacités d’au moins 4 000 utilisatrices au cours des 22 premiers mois et former 14 MPME dirigées par des femmes, afin de faciliter l’intégration, l’utilisation, la collecte de retours d’expérience, l’apprentissage entre pairs et l’adoption de la plateforme.
  • Assurer l’interopérabilité avec les sources d’informations météorologiques nationales et régionales, les systèmes des partenaires concernés et les exigences du projet en matière de suivi et d’évaluation.
  • Garantir l’inclusion de genre en développant des interfaces et des contenus adaptés aux femmes rurales, en intégrant le français et les langues locales, ainsi que des formats audio, visuels et SMS/USSD, et en optimisant l’utilisation des données dans les zones à connectivité limitée.

Périmètre géographique : le Bénin et le Burkina Faso, avec une adaptation locale des contenus et des services pendant la phase de lancement.

4.2 Engagements du prestataire sélectionné.
  • Collaborer avec l’AECF pour finaliser les étapes contractuelles, les indicateurs clés de performance (KPI), les exigences en matière de rapports et le plan de mise en œuvre avant la signature du contrat.
  • Partager les données et les informations de performance nécessaires au suivi, aux rapports et à l’audit du projet, dans le respect des exigences de confidentialité et de protection des données.
  • Collecter, analyser et partager les enseignements tirés avec l’AECF et contribuer aux produits d’apprentissage du projet lorsque cela est demandé.
  • Rédiger les rapports de lancement, pilotes, trimestriels, intermédiaires et finaux conformément au calendrier convenu.
  • Participer aux bilans annuels et aux processus de coordination des projets de l’AECF et de l’ONUDI.
  • Veiller à ce que les données techniques, financières et de gestion soient disponibles pour un audit sur demande.

5.0 Durée du contrat

Durée du contrat : 22 mois, prévue d’octobre 2026 à juillet 2028, sous réserve des délais définitifs de passation du contrat.

Le calendrier de mise en œuvre est structuré en cinq phases décrites à la section 3.2. Les obligations de maintenance corrective et évolutive peuvent s’étendre au-delà de la période initiale du contrat par le biais d’une prolongation, d’un avenant ou d’un contrat de maintenance distinct convenu avec l’AECF lors de la passation du marché. Les candidats doivent donc fournir un plan clair de maintenance et de transfert, incluant les hypothèses de coûts post-projet.

6.0 Spécifications techniques. – Annexe 1

6.1 Fonctionnalités minimales obligatoires
  • Interface « mobile first » compatible avec les smartphones basiques, conception web adaptative et application Android facultative.
  • SMS/USSD, notifications push ou tout autre moyen d’accès à faible connectivité pour les alertes et les messages clés.
  • Module de prévisions météorologiques géolocalisées et d’alerte précoce utilisant des sources d’informations météorologiques et climatiques fiables, reconnues au niveau national, régional ou international, y compris des prévisions météorologiques en temps réel et saisonnières ainsi que des alertes climatiques pertinentes pour les cultures, les localisations et les modèles économiques.
  • Conseils agroclimatiques personnalisés, notamment des calendriers de plantation, des recommandations d’irrigation, des conseils en matière de protection des cultures, des avis sur les cultures résistantes à la sécheresse, des alertes sur les ravageurs, la gestion post-récolte et d’autres conseils pertinents pour l’agriculture de subsistance (CSA).
  • Pôle de connaissances sur l’agriculture de subsistance et bibliothèque de contenus multimédias en français et dans les langues locales pertinentes, proposant des ressources sélectionnées sous forme de textes courts, de fichiers audio, de vidéos, d’infographies et d’autres formats adaptés aux personnes peu alphabétisées.
  • Des tableaux de bord sur les prix du marché pour les cultures prioritaires, comprenant des informations sur les prix locaux, les acheteurs, les opportunités de marché et des données stratégiques pertinentes pour les MPME et les coopératives dirigées par des femmes.
  • Intégration aux systèmes nationaux d’information climatique, tels que les services météorologiques et les réseaux de vulgarisation agricole.
  • Localisation de la plateforme en français et dans les langues locales pertinentes pour une large accessibilité.
  • Des boucles de rétroaction interactives, comprenant des sondages vocaux, des sondages par SMS, des commentaires intégrés à la plateforme ou d’autres canaux accessibles, afin de recueillir l’expérience des utilisateurs et d’améliorer les fonctionnalités et le contenu de la plateforme.
  • Enregistrement des bénéficiaires, intégration des utilisateurs, suivi de l’éligibilité, fonctions de communication et de suivi des activités du projet, y compris des liens vers des solutions de finance inclusive et le suivi des subventions ciblées.
  • Tableaux de bord destinés à l’AECF, à l’ONUDI et aux partenaires agréés pour suivre l’adoption, l’utilisation, les informations sur les risques climatiques et les indicateurs de performance des bénéficiaires.
  • Fonctionnalité partielle hors ligne, faible consommation de données et synchronisation automatique du contenu mis en cache.
  • Mesures de sécurité et de confidentialité, notamment le chiffrement des données en transit et au repos, des contrôles d’accès basés sur les rôles et des procédures de protection des données.
  • Collecte et analyse des données de suivi et d’évaluation concernant l’utilisation, l’adoption, la satisfaction, les alertes climatiques, la portée des formations, la portée de la sensibilisation et certains indicateurs de productivité/revenus.
  • Système de gestion de contenu (CMS) ou interface administrative équivalente, permettant au personnel désigné par l’AECF d’examiner, de mettre à jour et de publier de manière autonome les modules de formation sur l’agriculture adaptée au changement climatique (CSA) et les contenus associés, sans nécessiter l’intervention d’un prestataire pour les mises à jour de routine du contenu.
6.2 Fonctionnalités souhaitables / éléments supplémentaires
  • Fonctionnalité de chatbot vocal ou de serveur vocal interactif (IVR) pour les utilisateurs ayant un faible niveau d’alphabétisation.
  • API ouverte pour une intégration future avec les services nationaux, les systèmes des IMF, les systèmes coopératifs, les services météorologiques ou d’autres plateformes partenaires.
  • Modules d’éducation financière et liens vers des produits financiers inclusifs.
  • Intégration responsable de capteurs IoT, de outils de télédétection ou de suivi des cultures, lorsque cela est faisable et rentable.
  • Flux de travail financiers numériques, paiements mobiles ou fonctionnalités de micropaiement, à condition que l’approbation des subventions ou des aides et le pouvoir de décaissement restent hors du contrôle du prestataire.
6.3 Architecture et exigences techniques
  • Architecture modulaire (back-end « API-first », microservices ou équivalent).
  • Hébergement dans le cloud (région UE/Afrique) ou hybride ; plan de continuité et de sauvegarde.
  • Interopérabilité : API REST, formats JSON, authentification OAuth2.
  • Évolutivité : capacité à prendre en charge une base d’utilisateurs pouvant atteindre 100 000 sur 3 ans.
  • Performances : temps de chargement des pages < 3 secondes en 2G/3G ; optimisation de la taille des paquets de données.
6.4 Accessibilité et expérience utilisateur
  • Approche « mobile first », interface simple, navigation par icônes, prise en charge audio.
  • Approche multilingue : français + 2 à 3 langues locales par pays (à confirmer au lancement du projet).
  • Mode hors ligne : mise en cache des contenus essentiels et synchronisation automatique.
6.5 Sécurité, confidentialité et gouvernance des données
  • Conformité aux lois locales en matière de protection des données ; politique de confidentialité claire.
  • Chiffrement TLS 1.2+ ; chiffrement des données au repos ; gestion des clés.
  • Contrôles d’accès RBAC (basés sur les rôles) pour les IMF, les coopératives et les administrateurs.
  • Gestion des incidents et plan de sauvegarde des données.
6.6 Gouvernance du contenu et validation technique

Avant le lancement, la conception de la plateforme, la rédaction, le contenu CSA, les supports de formation et les stratégies de communication doivent être examinés par des experts en égalité des sexes et en inclusion numérique, à l’aide d’une liste de contrôle conforme aux normes de l’ONUDI en matière d’intégration de la dimension de genre.

  • Tous les contenus relatifs à la CSA, au climat, à l’agroclimat, aux marchés et à l’éducation financière doivent être validés sur le plan technique par l’AECF et les partenaires techniques concernés avant leur publication.
  • Les avis météorologiques et climatiques doivent s’appuyer sur des sources d’information crédibles, reconnues au niveau national, régional ou international, et doivent être coordonnés avec les services météorologiques nationaux concernés lorsque cela est possible.
  • Le contenu doit être adapté par pays, zone agroécologique, culture/chaîne de valeur, type d’utilisateur et niveau d’alphabétisation, dans la mesure du possible.
  • Les mises à jour du contenu, le contrôle des versions et les procédures d’approbation éditoriale doivent être documentés et inclus dans le manuel opérationnel.
  • Le manuel opérationnel doit définir clairement les rôles respectifs de l’AECF et du prestataire dans le processus de mise à jour du contenu, y compris les modifications que l’AECF peut effectuer de manière autonome via le CMS.
6.7 Exigences opérationnelles et de maintenance
  • Niveau de service minimum : disponibilité de 99 %, hors maintenance programmée, sous réserve des limitations de connectivité en milieu rural indépendantes de la volonté du prestataire.
  • Délai de réponse du support technique de 24 à 48 heures pour les problèmes courants, avec une réponse plus rapide en cas de pannes critiques ou d’incidents de sécurité.
  • Maintenance corrective et évolutive pendant la durée du contrat, avec une option chiffrée pour la poursuite au-delà de la durée initiale.
  • Transfert de connaissances, formation technique et documentation destinés à l’AECF et aux équipes locales désignées.
  • Service d’assistance ou mécanisme de soutien aux utilisateurs accessible aux partenaires pivots et au personnel désigné du projet.
6.8 Localisation, coordination des parties prenantes et engagement communautaire
  • Adaptation aux réalités de la connectivité en milieu rural, y compris l’accès par SMS/USSD ou tout autre moyen équivalent pour les zones dépourvues de smartphones ou d’une connexion Internet fiable.
  • Stratégie d’inclusion numérique, pouvant inclure des points d’accès communautaires, des approches de crédit de données, des modèles de partage d’appareils ou d’autres mécanismes lorsque cela est faisable et approuvé par l’AECF.
  • Coordination avec l’AECF et les parties prenantes nationales concernées, notamment les ministères chargés de l’agriculture, de l’environnement, de l’économie numérique et de l’égalité des sexes, les services météorologiques nationaux, les réseaux de vulgarisation agricole, les autorités locales, les coopératives, les IMF, les organisations de femmes, les représentants de la jeunesse et les réseaux communautaires.
  • Prise en compte des contextes culturels, des normes sociales, des contraintes d’accès à la téléphonie et des dynamiques de genre dans les contenus, les parcours utilisateurs, la sensibilisation des communautés et les modèles de soutien.
6.9 Indicateurs obligatoires de suivi et d’évaluation
  • Nombre de femmes formées ou touchées grâce à des outils de formation numériques/hybrides, objectif : au moins 4 000.
  • Nombre de MPME dirigées par des femmes formées en tant qu’institutions phares du PC1, objectif : 14.
  • Nombre et type de partenaires supplémentaires mobilisés ou intégrés, notamment des coopératives, des IMF, des agents de vulgarisation, des facilitateurs locaux ou d’autres parties prenantes, selon le cas.
  • Taux d’adoption active et indicateurs d’utilisation, y compris le nombre d’utilisateurs quotidiens actifs (DAU) et mensuels actifs (MAU) le cas échéant.
  • Données d’utilisation de la plateforme ventilées par sexe, âge, zone géographique et type d’utilisateur.
  • Nombre d’alertes climatiques émises et, lorsqu’elles peuvent être suivies, mesures prises en réponse.
  • Niveau de satisfaction des utilisateurs et retours d’expérience des femmes, des MPME, des coopératives et des IMF.
  • Données au niveau des bénéficiaires ou issues d’échantillons avant/après concernant certains indicateurs de productivité, de revenus, de résilience ou d’adoption, lorsque cela est faisable et convenu avec l’AECF.
  • Indicateurs relatifs à la formation, à la sensibilisation et à la communication, y compris la portée médiatique, l’analyse des réseaux sociaux et les retours de la communauté.
6.10 Principales dispositions contractuelles
  • Propriété intellectuelle : le code source, les API, les contenus produits pour le projet, la documentation de configuration et les données agrégées du projet seront soumis aux conditions de propriété et de licence convenues avec l’AECF/l’ONUDI. Toute exception doit être négociée avant la signature du contrat.
  • Accès aux données : l’AECF et l’ONUDI doivent avoir accès aux données agrégées et pertinentes pour le projet, nécessaires au suivi, au reporting, à l’audit, à l’apprentissage et à l’évaluation.
  • SLA et maintenance : la disponibilité, le délai de réponse, les mises à jour de sécurité, les corrections de bogues, les fenêtres de maintenance planifiées et les procédures d’escalade seront définis contractuellement.
  • Confidentialité et protection des données : obligations de confidentialité, exigences en matière de protection de la vie privée et notification des violations dans les 72 heures suivant la confirmation ou la suspicion d’un incident.
  • Conditions de décaissement : les paiements seront subordonnés à la validation des livrables, à la réalisation des jalons de performance et, le cas échéant, à une vérification sur site.
  • Résiliation et pénalités : applicables en cas de non-respect des jalons convenus, des exigences de sécurité, des obligations en matière de protection des données ou des niveaux de service.
  • L’AECF disposera d’un accès permanent aux référentiels de code source, à la documentation technique et aux fichiers de configuration pendant toute la durée du contrat, et non pas uniquement lors de la remise du projet.
  • Un plan d’urgence/de sortie doit être fourni par le prestataire, garantissant la continuité des opérations de la plateforme et l’accès aux données en cas de résiliation anticipée du contrat ou de retrait du prestataire.
6.11 Secteur(s) d’activité
  • Secteurs d’intervention : technologies numériques au service de l’adaptation au changement climatique, agriculture intelligente face au climat, informations agroclimatiques, accès aux marchés et finance inclusive.
  • Chaînes de valeur ciblées : chaînes de valeur agricoles dirigées par des femmes et des coopératives au Bénin et au Burkina Faso, y compris la production, la transformation et la commercialisation.
  • Bénéficiaires du secteur : les MPME dirigées par des femmes, les coopératives agricoles, les petites agricultrices et les IMF partenaires.
  • Nature de l’activité financée : prestation de services pour l’adaptation, la gestion, le déploiement, la formation, la maintenance et la pérennité des infrastructures numériques. La mission ne concerne pas la production agricole directe et ne transfère pas le pouvoir d’approbation des subventions au contractant.
6.12 Impact socio-économique attendu
  • Renforcement de la résilience climatique de plus de 4 600 femmes, notamment des micro, petites et moyennes entreprises (MPME), des coopératives et des petites agricultrices au Bénin et au Burkina Faso.
  • Au moins 4 000 femmes formées ou touchées par des formations à l’utilisation de plateformes numériques et hybrides dans un délai de 22 mois.
  • Au moins 14 MPME dirigées par des femmes formées en tant qu’institutions phares du PC1 pour soutenir l’adoption locale, l’instauration de la confiance, la diffusion et le retour d’information.
  • Amélioration de l’accès aux informations météorologiques, climatiques, commerciales, relatives à l’agriculture adaptée au changement climatique (CSA) et financières pour les entreprises dirigées par des femmes et les utilisatrices rurales.
  • Amélioration de la prise de décision agricole, de la productivité et de la stabilité des revenus chez les bénéficiaires, mesurée à l’aide de méthodes convenues avant/après ou basées sur des échantillons lorsque cela est possible.
  • Réduction des obstacles à l’accès aux informations climatiques et aux pratiques d’agriculture adaptée au changement climatique (CSA).
  • Renforcement des capacités institutionnelles des coopératives et des IMF pour soutenir la gestion des risques climatiques et la prestation de services tenant compte des questions de genre.

7.0 Critères d’éligibilité

  • Bonne compréhension du contexte socio-économique, culturel et linguistique des deux pays.
  • Au moins cinq ans d’expérience dans la conception, l’adaptation, la gestion ou le déploiement de plateformes numériques.
  • Au moins deux plateformes numériques similaires actuellement opérationnelles, accompagnées de preuves tangibles telles que des rapports techniques, des certificats officiels, des liens actifs, des évaluations indépendantes ou des références clients.
  • Expérience avérée dans les domaines de l’agriculture, de l’information climatique, de l’adaptation au changement climatique, de l’information sur les marchés, de la finance inclusive, des technologies financières, de la vulgarisation numérique ou dans des secteurs connexes.
  • Connaissance approfondie de la connectivité rurale, de la culture numérique, des utilisateurs peu alphabétisés, des dynamiques de genre et des freins à l’adoption par les communautés.
  • Une équipe pluridisciplinaire couvrant le développement logiciel, l’expérience utilisateur (UX)/l’interface utilisateur (UI), l’interopérabilité des API, la sécurité des données, la gestion de projets numériques, le suivi et l’évaluation (M&E), l’égalité des sexes et l’inclusion sociale, la formation et l’engagement communautaire.
  • Capacité à assurer le développement, les tests, le déploiement, l’hébergement, la maintenance, l’assistance aux utilisateurs et la passation de pouvoir sur plusieurs années.
  • Capacité à garantir la sécurité et la conformité des données, notamment le chiffrement, l’anonymisation, la gestion des accès, les audits et la réponse aux incidents.
  • Capacité avérée à travailler avec des coopératives, des IMF, des organisations de femmes, des institutions publiques, des services météorologiques ou agricoles nationaux et des autorités locales.
  • Capacité à proposer des solutions durables, évolutives et rentables qui restent viables au-delà de la durée du projet.
7.1  Valeur ajoutée
  • Capacité à dépasser le nombre minimum d’utilisatrices ou d’institutions phares de micro, petites et moyennes entreprises (MPME) dirigées par des femmes sans compromettre la qualité.
  • Fonctionnalités innovantes mais pratiques telles que le serveur vocal interactif (IVR), les API ouvertes (interface de programmation d’applications), les modules d’éducation financière, la télédétection ou les liens avec la finance numérique responsable.
  • Partenariats stratégiques avec des opérateurs de télécommunications, des services météorologiques nationaux, des fintechs, des coopératives, des IMF, des services publics de vulgarisation, des organisations de femmes ou des acheteurs.
  • Modèle post-projet clair qui génère ou mobilise des ressources pour assurer la poursuite des activités tout en préservant l’accès des femmes rurales à faibles revenus.
  • Un plan solide de transfert de compétences pour l’AECF et les équipes techniques locales.
  • Une contribution mesurable à l’autonomisation économique des femmes, à la résilience climatique et à la participation inclusive au marché, au-delà des indicateurs de résultats standard.
  • Effet de levier financier volontaire ou cofinancement proposé par le candidat, le cas échéant

8.0 Soumission des propositions

  • Les fournisseurs éligibles sont invités à soumettre une proposition comprenant les éléments suivants :
  • Compréhension des exigences de l’appel à propositions.
  • Méthodologie, plan de travail, caractéristiques techniques et valeur ajoutée de la plateforme numérique proposée pour la réalisation de la mission, y compris un déploiement à l’échelle nationale au Bénin et au Burkina Faso.
  • Une liste détaillée et des liens ou des vidéos de références indiquant la portée et l’ampleur de missions similaires.
  • Des lettres de recommandation signées par deux institutions ou programmes antérieurs.
  • Enregistrement et autres documents réglementaires pertinents.
  • Les propositions techniques et financières doivent être soumises séparément au format PDF.
  • La proposition financière (en dollars américains) doit indiquer clairement le budget alloué aux travaux que le prestataire de services réalisera dans le cadre de la mission décrite ci-dessus.
  • Les propositions techniques et financières doivent être soumises sous forme de documents distincts.

9.0 Critères d’évaluation

CRITÈRES D’ÉVALUATION OBLIGATOIRES.

  1. Exigences obligatoires pour les entreprises : –
  1. Profil de l’entreprise.
  2. Licence commerciale, acte constitutif ou certificat d’enregistrement, ainsi que tout autre document réglementaire.
  3. Certificat de conformité fiscale en cours de validité ou document équivalent. (Applicable aux entreprises).
  4. Passeport ou carte d’identité nationale du consultant principal.

N.B. : LE NON-RESPECT DES EXIGENCES CI-DESSUS ENTRAÎNERA UNE DISQUALIFICATION AUTOMATIQU

  1. Un comité d’évaluation sera constitué par l’AECF et pourra inclure des employés des entreprises devant bénéficier d’un soutien. Tous les membres seront soumis aux mêmes normes de confidentialité. Le « Venture Builder » doit s’assurer de répondre pleinement à tous les critères afin d’être évalué de manière exhaustive.

L’AECF peut demander et obtenir des éclaircissements de la part de tout consultant lors de l’évaluation d’une proposition. Le comité d’évaluation peut inviter tout ou partie des consultants à se présenter devant lui afin de clarifier leurs propositions. Dans ce cas, le comité d’évaluation peut prendre en compte ces éclaircissements lors de l’évaluation des propositions.

Lors de la sélection finale du soumissionnaire retenu, la qualité technique de la proposition se verra attribuer une pondération de 80 % sur la base des critères d’évaluation. Seules les offres financières des soumissionnaires retenus sur le plan technique seront ouvertes. L’offre financière se verra attribuer une pondération de 20 % et les propositions seront classées en fonction du total des points obtenus.

Les critères obligatoires et souhaitables sur la base desquels les propositions seront évaluées sont présentés dans le tableau ci-dessous.

N°   معايير التقييم Pondération pour l’attribution du marché  
PROPOSITION TECHNIQUE   80
Compréhension du cahier des charges     
   1 Solution technique et fonctionnalités de la plateforme : pertinence, robustesse, ergonomie, conception axée sur le mobile, fonctionnalités en cas de faible connectivité, intégration des données et adéquation avec les objectifs du projet 10
   2 Conception tenant compte des questions de genre et accessibilité en milieu rural : compréhension des utilisatrices en milieu rural, des langues locales, du faible niveau d’alphabétisation, des inégalités numériques entre les sexes, d’une expérience utilisateur inclusive et de l’approche de pré-test. 10
Méthodologie et plan de travail             
3 Un plan de travail et un calendrier réalistes et structurés, avec des livrables et des étapes clés clairs, alignés sur les objectifs. 05
Qualifications et expérience                    
4 Expérience, antécédents opérationnels, contacts locaux et connaissance du pays : plateformes pertinentes développées/adaptées, déploiements en cours, références, preuves de performance et expérience dans le secteur. 15
5 Durabilité et modèle d’exploitation post-projet : modèle d’exploitation post-projet crédible, plan de coûts, options de monétisation ou d’hébergement, transfert de compétences et dispositions en matière de maintenance 15
6 Stratégie de formation, d’intégration et d’adoption : capacité à former 14 micro, petites et moyennes entreprises (MPME) dirigées par des femmes et à accompagner 4 000 utilisatrices, stratégie de sensibilisation, mécanismes de soutien et boucles de rétroaction. 15
7 Soumission de tous les documents requis en matière d’enregistrement, de certification et de conformité réglementaire, accompagnés d’au moins trois (3) lettres de référence signées pour des missions similaires 10
PROPOSITION FINANCIÈRE :

Clarté, exhaustivité et réalisme de la proposition financière, y compris le niveau d’effort, le rapport coût-efficacité et le rapport qualité-prix pour la production vidéo de base (taxes applicables, frais de déplacement et frais remboursables compris, le cas échéant).

20
 

Note totale

100

 

10.0 Proposition financière

  • Les coûts éligibles peuvent inclure l’adaptation ou le développement de la plateforme, l’hébergement, l’intégration d’API, la localisation du contenu, les tests utilisateurs, la formation des utilisateurs et des partenaires, la communication et la sensibilisation, les mesures d’inclusion numérique et la maintenance pendant la durée du contrat.
  • Le premier versement ne peut dépasser 30 % du montant total du contrat. Les paiements ultérieurs seront subordonnés à la validation des livrables, à la réalisation des jalons convenus et à une vérification sur place ou à distance, selon les besoins.
  • Les candidats doivent soumettre leur proposition financière en dollars américains (USD). Les paiements seront effectués en dollars américains (USD), conformément au calendrier de paiement défini lors de la signature du contrat.

11.0 Candidature

L’AECF est un employeur garantissant l’égalité des chances. L’AECF évalue tous les candidats intéressés sur la base du mérite, sans distinction de race, de sexe, de couleur de peau, d’origine nationale, de religion, d’orientation sexuelle, d’âge, de situation matrimoniale, de statut d’ancien combattant, de handicap ou de toute autre caractéristique protégée par la législation applicable.

  • Toute question doit être envoyée à l’adresse e-mail dédiée aux marchés publics :aecfprocurement@aecfafrica.org avant le 18 septembre 2026, à 17 h 00 (heure d’Afrique de l’Est). L’objet de l’e-mail doit être : « CLARIFICATION : Women ADAPT – Prestataire de services de plateforme numérique ».
  • Les entreprises ou consortiums intéressés sont priés d’assister à la RÉUNION PRÉALABLE À L’APPEL D’OFFRES OBLIGATOIRE prévue le 21 septembre 2026, à partir de midi (heure d’Afrique de l’Est), via ce lien : https://zoom.us/meeting/register/aIl5hFY3QtCVSBazyOR_yQ
  • Les soumissionnaires qui se sont inscrits et ont assisté à la réunion d’information obligatoire préalable à l’appel d’offres sont priés de soumettre leurs propositions techniques et financières via le portail des marchés publics https://procurement.aecfafrica.org/ avant le 2 octobre 2026, à 17 h 00 (heure d’Afrique de l’Est).

12.0 Avertissement

L’AECF est un employeur garantissant l’égalité des chances. L’AECF évalue tous les candidats intéressés sur la base du mérite, sans distinction de race, de sexe, de couleur de peau, d’origine nationale, de religion, d’orientation sexuelle, d’âge, de situation matrimoniale, de statut d’ancien combattant, de handicap ou de toute autre caractéristique protégée par la législation en vigueur.

L’AECF ne perçoit aucun frais de candidature pour la participation à l’appel d’offres et n’a désigné aucun agent ni intermédiaire pour faciliter les candidatures. Les candidats sont invités à contacter directement le service des marchés publics de l’AECF.

Terms of Reference: Women ADAPT – Digital Platform Service Provider

1.0 The African Enterprise Challenge Fund

The AECF, LLC (Africa Enterprise Challenge Fund) is a leading non-profit development organization that supports innovative enterprises in the agribusiness and renewable energy sectors to reduce rural poverty, promote climate-resilient communities, and create jobs.

We catalyze the private sector by surfacing and commercializing new ideas, business models, and technologies designed to increase agricultural productivity, improve farmer incomes, expand clean energy access, reduce greenhouse gas emissions, and improve resilience to the effects of climate change. We finance high-risk businesses that struggle to access commercial funding; we are committed to working in frontier markets, fragile contexts, and high-risk economies where few mainstream financing institutions dare to go. We also focus on the most vulnerable, including women, youth, and those living in fragile contexts.

To date, we have supported over 510 businesses in 26 countries in Sub-Saharan Africa, impacted more than 36 million lives, and created over 38,000 direct jobs

AEF is headquartered in Kenya and has offices in Tanzania, Nigeria, Benin, & Burkina Faso, and Somalia.

2.0 Description

The assignment is part of the Women ADAPT project, funded by the Global Environment Facility (GEF) Least Developed Countries Fund (LDCF) and implemented by the United Nations Industrial Development Organization (UNIDO) and the Africa Enterprise Challenge Fund (AECF). The project will address structural barriers faced by rural women by developing digital and institutional infrastructure for women-focused adaptation services, supporting the deployment of climate-smart agriculture technologies, providing tailored training and strengthening inclusive financial tools and climate risk management practices.

Existing-platform preference. Applicants are expected to propose the adaptation, upgrade, integration or scaling of an existing operational platform wherever feasible.

Development of a new platform will only be considered where the applicant provides a documented gap analysis, comparing at least two existing platforms against the mandatory minimum features (Annex, 1.), and demonstrating that none can be cost-effectively adapted to meet the project’s gender-responsiveness, localization, offline access, interoperability and sustainability requirements. This gap analysis must be submitted as part of the technical proposal and will be assessed under Criterion 1 (Section 7).

Where a proposal includes two platforms (e.g., one per country), each platform’s status (adapted vs. newly developed) must be independently justified according to the above criteria.

3.0 Functional scope and implementation procedures

This call for proposals aims to select one qualified service provider, either a single company or a consortium, to adapt, pilot, deploy, maintain and support one (for both country) or two (one for each country) mobile-first digital platforms that connect women-led MSMEs, cooperatives, microfinance institutions and women smallholder farmers in Benin and Burkina Faso to climate adaptation services, agroclimatic information, market intelligence and inclusive finance linkages.

Project Component (PC1) Alignment: Applicants shall demonstrate how their proposed approach will contribute to the delivery of Outcome 1.1.1 (selection, adaptation and deployment of gender-responsive digital platforms), Outcome 1.1.2 (capacity building of 14 women-led MSMEs and over 4,000 women on the use of digital services for climate-smart agriculture and informed decision-making), and Outcome 1.1.3 (awareness-raising among cooperatives and local stakeholders on the benefits of digital services for enhancing resilience).

3.1 Target beneficiaries and users
  • Primary users: women leaders of MSMEs, cooperative members and smallholder women farmers. The broader Women ADAPT project targets more than 4,600 women.
  • Secondary users: PC1 anchor institutions include 14 women‑led MSMEs. These MSMEs will serve as flagship/anchor institutions to support platform dissemination, build local trust, facilitate feedback from women farmers, and encourage broader rural adoption. In addition, cooperatives, MFIs, extension agents, and other local actors may also be engaged as platform users, data partners, or dissemination partners, particularly where they contribute to PC2, PC3, or awareness activities.
  • Other users: agronomists, extension agents, government officials, financial institution officers, market actors and project M&E users.
3.2 Key deliverables and milestones
Phase Indicative timing Core deliverables
1.       Inception and user requirements Months 0-1 Field/user needs assessment; gender gap analysis; stakeholder map; platform options review; technical specifications; platform adaptation plan; initial sustainability assumptions; click-through prototype or solution mock-up.
2.       Prototype/MVP Months 1-3 Minimum viable product or adapted platform prototype; content plan; initial API/data integrations; testing protocol; data governance plan; training and outreach plan.
3.       Pilot Months 3-5 Pilot in selected sites in Benin and Burkina Faso; usability testing with women end-users; pilot evaluation report; documented revisions to platform, content and training materials. The platform must be operational by the end of Month 5 / Q2 of Year 1, in time to support training and awareness-raising activities beginning in Q2.
4.       Full deployment and training Months 5-12 Platform rollout in target areas; training of 14 women-led MSMEs as PC1 anchor institutions; digital and hybrid training support for at least 4,000 women; awareness campaign launched and linked to user registration and platform adoption.
5.       Stabilization, handover and sustainability Months 12-22 Optimization; maintenance; dashboards and analytics; documentation and operational manuals; local team training; sustainability model and cost plan; final performance report.
3.3 Training, onboarding and adoption requirements

The contractor will support AECF to deliver the PC1 two-tier training and adoption model. The objective is not only to provide a software tool, but to ensure that women-led MSMEs, women farmers and local stakeholders can use the platform confidently and consistently for climate-smart decision-making.

Training area Minimum requirement
Tier 1: Women-led MSME training Dedicated in-person training for 14 women-led MSMEs, including at least two staff per MSME, with at least 50% women participants where feasible. These MSMEs will act as flagship/anchor institutions for dissemination, trust-building, feedback collection and rural adoption.
Core Tier 1 content Platform functionalities, mobile/web navigation, weather alerts, market dashboards, CSA resources, registration/onboarding, basic digital literacy, inclusive communication and feedback collection from women farmers.
Tier 2: Women farmer outreach Digital and hybrid training outreach to at least 4,000 smallholder women farmers, approximately 2,000 per country, through in-platform guidance, mobile tutorials, voice/text materials, pre-recorded local-language content, radio/social media sensitization and light-touch in-person support through trained MSMEs or local facilitators.
Training materials Materials in French and at least one relevant local language per country, using formats adapted to literacy constraints, including text, voice, visuals and practical examples relevant to women-led MSMEs and women farmers.
Pre-testing All training materials, user journeys and outreach messages must be pre-tested with women users before rollout and revised based on documented feedback.
Post-training support Feedback channels, refresher materials, helpdesk or support mechanisms for anchor partners and users, and analytics to track training reach, platform use and adoption.
3.4 Awareness-raising and mobilization
  • The contractor, in coordination with AECF and local partners, will support at least 12 awareness-raising mobilization waves, six per country.
  • The timing of these campaigns should coincide with major agricultural seasons, the launch of new platform features, and the rollout of MSME and women farmer training activities. Guided demonstrations should be delivered through trusted community channels, including local markets, extension centers, women’s meetings and cooperative/MSME networks where appropriate.
  • Mobilization should combine radio interviews, public service announcements, weekly radio segments, print materials, WhatsApp/social media content, community sensitization, guided platform demonstrations, local champions and engagement with traditional or religious leaders where appropriate.
  • Communication materials must be gender-sensitive, relevant to women and youth, adapted for low-literacy rural audiences, available in French and relevant local languages, and pre-tested with intended users.
  • Outreach reporting must capture participation by sex and age, reach metrics, community-level feedback and evidence of linkages to registration, training and active platform use.
3.5 Sustainability and post-project model
  • Applicants must provide a credible sustainability model covering hosting, maintenance, content updates, SMS/USSD costs, support staff, data partnerships, user acquisition and ongoing operating costs after GEF funding.
  • The sustainability plan should assess at least three scenarios: continued private-provider operation; integration with public extension or national climate information systems; and a managed-service model supported by cooperatives, MFIs, telecoms, buyers, development partners or other local actors.
  • Applicants may propose socially inclusive monetization models such as premium services for buyers, cooperative subscriptions, MFI service fees, donor co-financing or institutional hosting arrangements. Any model must protect affordability and access for rural women users.
  • The contractor must provide a handover and skills-transfer plan for AECF and designated local partners.
3.6 Digital safeguards and do-no-harm requirements
  • Applicants must identify gender, social, digital safety, privacy, exclusion, fraud, misinformation and over-indebtedness risks associated with the proposed platform and propose mitigation measures.
  • The platform must avoid reinforcing gender stereotypes and must consider constraints such as women’s limited phone ownership, shared-device use, household decision-making dynamics, literacy, mobility and time poverty.
  • All platform functions related to finance, subsidies or beneficiary registration must include safeguards against fraud, coercion, unauthorized data access and misuse of beneficiary information.
  • All activities must comply with relevant environmental and social safeguard policies of GEF, UNIDO and AECF.

4.0 Project objectives

  • Strengthen the climate resilience of women-led businesses and smallholder farmers in agricultural value chains in Burkina Faso and Benin by improving access to climate-smart technologies, tailored financial services and climate information.
  • Increase access to digital platforms for women-led MSMEs, cooperatives and smallholder women farmers.
  • Build women’s knowledge of climate-smart agriculture, while improving access to inclusive financing and targeted subsidies.
  • Support the integration of climate risk management into the operations of microfinance institutions, cooperatives and MSMEs.
4.1   Specific objectives of the digital platform component
  • Provide mobile access to essential services: early warnings, climate information, geo-targeted weather forecasts, agroclimatic advice, CSA training modules, market data dashboards for priority crops, and links to inclusive finance.
  • Support beneficiary registration, eligibility tracking, digital verification, communication and monitoring related to targeted subsidies and inclusive finance. Interactive feedback loops (e.g., voice surveys or SMS polls); and real-time user analytics for tracking engagement and reach.
  • In addition to the public-facing interface, develop a backend monitoring system to track platform uptake, user behaviour, and engagement patterns, disaggregated by sex, age, geography, and user type (e.g., cooperative, MSME, individual farmer).
  • Build the capacity of at least 4,000 women users within the first 22 months and train 14 women-led MSMEs, to support onboarding, use, feedback collection, peer learning and adoption.
  • Ensure interoperability with national and regional weather information sources, relevant partner systems and project M&E requirements.
  • Ensure gender inclusion by developing interfaces and content tailored to rural women, incorporating French and local languages, audio, visual and SMS/USSD formats, and optimizing data usage for areas with limited connectivity.

Geographic scope: Benin and Burkina Faso, with local adaptation of content and services during the inception phase.

4.2 Commitments of the selected contractor
  • Work with AECF to finalize contractual milestones, KPIs, reporting requirements and implementation plan before contract signing.
  • Share data and performance information required for project monitoring, reporting and audit, subject to confidentiality and data protection requirements.
  • Collect, analyze and share lessons learned with AECF and contribute to project learning products where requested.
  • Prepare inception, pilot, quarterly, interim and final reports in accordance with the agreed timeline.
  • Participate in annual reviews and relevant AECF/UNIDO project coordination processes.
  • Ensure technical, financial and management data are available for audit upon request.

5.0 Duration of the contract

Contract duration: 22 months, expected October 2026 to July 2028, subject to final contracting timelines.

The implementation schedule is structured into five phases described in Section 3.2. Corrective and evolutionary maintenance obligations may extend beyond the initial contract period through an extension, amendment or separate maintenance contract agreed with AECF during contracting. Applicants should therefore provide a clear maintenance and handover plan, including post-project cost assumptions.

6.0 Technical specifications. – Annex 1

6.1 Mandatory minimum features
  • Mobile-first interface compatible with basic smartphones, responsive web design and optional Android application.
  • SMS/USSD, push notification or equivalent low-connectivity access for alerts and key messages.
  • Geolocated weather forecast and early-warning module using credible national, regional or internationally recognized weather and climate information sources, including real-time and seasonal weather forecasts and climate alerts relevant to crops, locations and business models.
  • Personalized agroclimatic advice, including planting calendars, irrigation guidance, crop protection, drought-resistant crop advisories, pest alerts, post-harvest management and other CSA-relevant advisories.
  • CSA knowledge hub and multimedia content library in French and relevant local languages, offering curated resources through short text, audio, video, infographics and other low-literacy formats.
  • Market price dashboards for priority crops, including local price information, buyer information, market opportunities and business-relevant intelligence for women-led MSMEs and cooperatives.
  • Integration with national climate information systems, such as meteorological services and agricultural extension networks.
  • Localising the platform into French and relevant local languages for broad accessibility.
  • Interactive feedback loops, including voice surveys, SMS surveys, in-platform feedback or other accessible channels to capture user experience and improve platform functionality and content.
  • Beneficiary registration, user onboarding, eligibility tracking, communication and monitoring functions for project activities, including links to inclusive finance and targeted subsidy tracking.
  • Dashboards for AECF, UNIDO and authorized partners to track uptake, usage, adoption, climate-risk information and beneficiary performance indicators.
  • Partial offline functionality, low data usage and automatic synchronization of cached content.
  • Security and privacy measures, including encryption in transit and at rest, role-based access controls and data protection procedures.
  • M&E data collection and analytics for usage, adoption, satisfaction, climate alerts, training reach, awareness reach and selected productivity/income indicators.
  • Content management system (CMS) or equivalent administrative interface, allowing AECF-designated staff to review, update and publish CSA training modules and related content independently, without requiring contractor intervention for routine content updates.
6.2 Desirable features / bonus elements
  • Voice chatbot or IVR functionality for users with limited literacy.
  • Open API for future integration with national services, MFI systems, cooperative systems, meteorological services or other partner platforms.
  • Financial literacy modules and linkages to inclusive financial products.
  • Responsible integration of IoT sensors, remote sensing or crop monitoring tools where feasible and cost-effective.
  • Digital financial workflows, mobile payments or micropayment features, provided that grant or subsidy approval and disbursement authority remains outside the contractor’s control.
6.3 Architecture and technical requirements
  • Modular architecture (API-first backend, microservices, or equivalent).
  • Cloud hosting (EU/AFR region) or hybrid; continuity and backup plan.
  • Interoperability: REST API, JSON formats, OAuth2 authentication.
  • Scalability: ability to support a user base of up to 100,000 over 3 years.
  • Performance: page load time < 3 seconds on 2G/3G; optimization of data packet size.
6.4 Accessibility and user experience
  • Mobile-first approach, simple interface, icon-based navigation, audio support.
  • Multilingual approach: French + 2 to 3 local languages per country (to be confirmed at project inception).
  • Offline mode: caching of essential content and automatic synchronization.
6.5 Security, privacy and data governance
  • Compliance with local data protection laws; clear privacy policy.
  • TLS 1.2+ encryption; encryption of data at rest; key management.
  • RBAC (role-based) access controls for MFIs, cooperatives, and administrators.
  • Incident management and data backup plan.
6.6 Content governance and technical validation

Before launch, the platform design, wording, CSA content, training materials and communication strategies must be reviewed by gender equality and digital inclusion experts, using a checklist aligned with UNIDO gender mainstreaming standards.

  • All CSA, climate, agroclimatic, market and financial literacy content must be technically validated by AECF and relevant technical partners before publication.
  • Weather and climate advisories must rely on credible national, regional or internationally recognized information sources and should be coordinated with relevant national meteorological services where feasible.
  • Content must be localized by country, agro-ecological zone, crop/value chain, user type and literacy level where feasible.
  • Content updates, version control and editorial approval procedures must be documented and included in the operational manual.
  • The operational manual must clearly define the respective roles of AECF and the contractor in the content update process, including which modifications AECF can perform independently via the CMS.
6.7 Operational and maintenance requirements
  • Minimum service level: 99% availability excluding scheduled maintenance, subject to rural connectivity limitations outside the contractor’s control.
  • Support response time of 24 to 48 hours for ordinary issues, with faster response for critical outages or security incidents.
  • Corrective and evolutionary maintenance during the contract period, with a costed option for continuation beyond the initial term.
  • Knowledge transfer, technical training and documentation for AECF and designated local teams.
  • Helpdesk or user support mechanism accessible to anchor partners and designated project staff.
6.8 Localization, stakeholder coordination and community engagement
  • Adaptation to rural connectivity realities, including SMS/USSD or equivalent access for areas without smartphones or reliable internet.
  • Digital inclusion strategy, which may include community access points, data-credit approaches, shared-device models or other mechanisms where feasible and approved by AECF.
  • Coordination with AECF and relevant national stakeholders, including ministries responsible for agriculture, environment, digital economy and gender equality, national meteorological services, agricultural extension networks, local authorities, cooperatives, MFIs, women’s organizations, youth representatives and community networks.
  • Consideration of cultural contexts, social norms, phone access constraints and gender dynamics in content, user journeys, community sensitization and support models.
6.9 Mandatory monitoring and evaluation indicators
  • Number of women trained or reached through digital/hybrid training tools, target at least 4,000.
  • Number of women-led MSMEs trained as PC1 anchor institutions, target 14.
  • Number and type of additional partners engaged or integrated, including cooperatives, MFIs, extension agents, local facilitators or other stakeholders, as relevant.
  • Active adoption rate and usage metrics, including DAU/MAU where relevant.
  • Platform usage data disaggregated by sex, age, geography and user type.
  • Number of climate alerts issued and, where trackable, actions taken in response.
  • User satisfaction level and user feedback from women, MSMEs, cooperatives and MFIs.
  • Beneficiary-level or sampled before/after data on selected productivity, income, resilience or adoption indicators, where feasible and agreed with AECF.
  • Training, outreach and awareness metrics, including media reach, social media analytics and community feedback.
6.10 Key contractual provisions
  • Intellectual property: source code, APIs, content produced for the project, configuration documentation and aggregated project data will be subject to ownership and licensing terms agreed with AECF/UNIDO. Exceptions must be negotiated before contracting.
  • Data access: AECF and UNIDO must have access to aggregated and project-relevant data required for monitoring, reporting, audit, learning and evaluation.
  • SLA and maintenance: availability, response time, security updates, bug fixes, planned maintenance windows and escalation procedures will be contractually defined.
  • Confidentiality and data protection: confidentiality obligations, privacy requirements and breach notification within 72 hours of confirmed or suspected incident.
  • Disbursement conditions: payments will be tied to validation of deliverables, performance milestones and, where relevant, on-site verification.
  • Termination and penalties: applicable in the event of non-compliance with agreed milestones, security requirements, data protection obligations or service levels.
  • AECF shall have ongoing access to source code repositories, technical documentation and configuration files throughout the contract period, not solely upon handover.
  • A contingency/exit plan must be provided by the contractor, ensuring continuity of platform operations and data access in the event of early contract termination or provider withdrawal.
6.11 Sector(s) of activity
  • Sectors of intervention: digital technologies for climate adaptation, climate-smart agriculture, agroclimatic information, market access and inclusive finance.
  • Targeted value chains: agricultural value chains led by women and cooperatives in Benin and Burkina Faso, including production, processing and marketing.
  • Sector beneficiaries: women-led MSMEs, agricultural cooperatives, smallholder women farmers and partner MFIs.
  • Nature of the funded activity: provision of services for the adaptation, management, deployment, training, maintenance and sustainability of digital infrastructure. The assignment is not direct agricultural production and does not transfer grant approval authority to the contractor
6.12 Expected socioeconomic impact
  • Strengthened climate resilience of more than 4,600 women, including MSMEs, cooperatives and smallholder farmers in Benin and Burkina Faso.
  • At least 4,000 women trained or reached through digital and hybrid platform-use training within 22 months.
  • At least 14 women-led MSMEs trained as PC1 anchor institutions to support local adoption, trust-building, dissemination and feedback.
  • Improved access to weather, climate, market, CSA and financial information for women-led enterprises and rural women users.
  • Improved agricultural decision-making, productivity and income stability among beneficiaries, measured through agreed before/after or sample-based methods where feasible.
  • Reduced barriers to accessing climate information and CSA practices.
  • Strengthened institutional capacity of cooperatives and MFIs to support climate risk management and gender-responsive service delivery.

7.0 Eligibility criteria

  • Strong understanding of the socioeconomic, cultural and linguistic context of both countries.
  • At least five years of experience in the design, adaptation, management or deployment of digital platforms.
  • At least two similar digital platforms currently operational, with tangible evidence such as technical reports, official certificates, active links, independent evaluations or client references.
  • Proven experience in agriculture, climate information, climate adaptation, market information, inclusive finance, fintech, digital extension or related sectors.
  • Deep knowledge of rural connectivity, digital literacy, low-literacy users, gender dynamics and community adoption constraints.
  • Multidisciplinary team covering software development, UX/UI, API interoperability, data security, digital project management, M&E, gender and social inclusion, training and community engagement.
  • Capacity to ensure development, testing, deployment, hosting, maintenance, user support and handover over several years.
  • Ability to guarantee data security and compliance, including encryption, anonymization, access management, audits and incident response.
  • Proven ability to work with cooperatives, MFIs, women’s organizations, public institutions, national meteorological or agricultural services and local authorities.
  • Ability to propose sustainable, scalable and cost-effective solutions that remain viable beyond the project period.

7.1 Added value

  • Ability to exceed the minimum number of women users or women-led MSME anchor institutions without weakening quality.
  • Innovative but practical features such as IVR (Interactive Voice Response), open APIs (Application Programming Interface), financial literacy modules, remote sensing or responsible digital finance linkages.
  • Strategic partnerships with telecom operators, national weather services, fintechs, cooperatives, MFIs, public extension services, women’s organizations or buyers.
  • Clear post-project model that generates or mobilizes resources for continued operation while protecting access for low-income rural women.
  • Robust skills transfer plan for AECF and local technical teams.
  • Measurable contribution to women’s economic empowerment, climate resilience and inclusive market participation beyond standard output indicators.
  • Voluntary financial leverage or co-financing proposed by the applicant, where offered

8.0 Proposal submission

  • Qualified supplier are invited to submit a proposal that includes the following:
  • Understanding of the requirements of the call for proposal assignment.
  • Methodology, work plan and technical characteristics and add value of proposed digital platform for carrying out the assignment, including a nationwide deployment in Benin and Burkina Faso.
  • A detailed list and link or videos of references indicating the scope and scale of similar assignments.
  • Signed letters of recommendation from two previous institutions or programs.
  • Registration and other relevant regulatory documents.
  • Technical and financial proposals must be submitted separately in PDF format.
  • The financial proposal (in USD) must clearly indicate the budget allocated for the work that the service provider will perform as part of the mission described above.
  • Technical and financial proposals must be submitted as separate documents.

9.0 Evaluation criteria

معايير التقييم الإلزامية.

  1. المتطلبات الإلزامية للشركات: -
  1. الملف الشخصي للشركة.
  2. الرخصة التجارية أو شهادة التأسيس أو شهادة التسجيل وغيرها من الوثائق القانونية الأخرى.
  3. Valid Tax Compliance certificate or an Equivalent document. (Applicable to firms).
  4. Passport/National Identification of the lead consultant.

ن/ب: سيؤدي عدم إرفاق المتطلبات المذكورة أعلاه والالتزام بها إلى الاستبعاد التلقائي

  1. An evaluation committee will be formed by the AECF and may include employees of the businesses to be supported. All members will be bound by the same standards of confidentiality. The Venture Builder should ensure that they fully respond to all criteria to be comprehensively evaluated.

يجوز للجنة الاستشارية أن تطلب وتتلقى توضيحات من أي استشاري عند تقييم المقترح. ويجوز للجنة التقييم دعوة بعض أو جميع الاستشاريين للمثول أمام اللجنة لتوضيح مقترحاتهم. وفي هذه الحالة، يجوز للجنة التقييم أن تنظر في هذه التوضيحات عند تقييم المقترحات.

عند البت في الاختيار النهائي لمقدم العرض المؤهل، ستعطى الجودة الفنية للعرض ترجيحاً بنسبة 80% استناداً إلى معايير التقييم. سيتم فتح العرض المالي لمقدمي العروض المؤهلين تقنياً فقط. سيتم تخصيص وزن ترجيحي للعرض المالي بنسبة 20% وسيتم ترتيب العروض من حيث مجموع النقاط المسجلة.

المعايير الإلزامية والمستحبة التي سيتم تقييم المقترحات على أساسها محددة في الجدول أدناه.

NO.   معايير التقييم Weighted Award  
TECHNICAL PROPOSAL   80
Understanding of the Terms of Reference     
   1 Technical solution and platform functionality: Relevance, robustness, usability, mobile-first design, low-connectivity functionality, data integration and alignment with project objectives 10
   2 Gender-responsive design and rural accessibility: Understanding of rural women users, local languages, low literacy, digital gender gaps, inclusive UX and pre-testing approach. 10
Methodology and Work Plan   
3 A realistic, structured work plan and timeline, with clear deliverables and milestones aligned to the objectives. 05
Qualification and Experience                   
4 Experience, operational track record and Local Contacts & country knowledge: Relevant platforms developed/adapted, active deployments, references, evidence of performance and sector experience. 15
5 Sustainability and post-project operating model: Credible post-project operating model, cost plan, monetization or hosting options, skills transfer and maintenance arrangements 15
6 Training, onboarding and adoption strategy: Ability to train 14 women-led MSMEs and support 4,000 women users, outreach strategy, support mechanisms and feedback loops. 15
7 Submission of all required registration, certification, and statutory documents, together with at least three (3) signed reference letters for similar assignments 10
FINANCIAL PROPOSAL:

Clarity, completeness, and realism of the financial proposal, including level of effort, cost‑effectiveness, and value for money for baseline video production (inclusive of applicable taxes, travel, and reimbursables where relevant).

20
 

مجموع النقاط

 

100

10.0 Financial proposal

  • Eligible costs may include platform adaptation or development, hosting, API integration, content localization, user testing, training for users and partners, communication and outreach, digital inclusion measures and maintenance during the contract period.
  • The first disbursement may not exceed 30% of the total contract amount. Subsequent payment will be contingent upon validation of deliverables, achievement of agreed milestones and on-site or remote verification as required.
  • Applicants must submit their financial proposal in USD. Payments will be made in USD, in accordance with the payment schedule defined at contracting.

11.0 التطبيق

The AECF is an equal opportunity employer. The AECF evaluates all interested candidates based on merit, without regard to race, gender, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

  • Any questions should be sent to the email address designated for procurement:aecfprocurement@aecfafrica.org by 18th September 2026, at 5:00 p.m. (East African Time). The subject line of the email must be: “CLARIFICATION: Women ADAPT – Digital Platform Service Provider.”
  • Interested companies, or consortia are requested to attend the MANDATORY PRE-BIDDING CONFERENCE slated for 21st September 2026, from 12noon East African Time on this link https://zoom.us/meeting/register/aIl5hFY3QtCVSBazyOR_yQ
  • Bidders who registered and attended the mandatory pre-bidding conference are requested to submit their technical and financial proposals via the procurement portal https://procurement.aecfafrica.org/ by 2nd October 2026 at 5:00 p.m. (East African Time).

12.0 إخلاء المسؤولية

The AECF is an equal opportunity employer. The AECF evaluates all interested candidates on the basis of merit, without regard to race, gender, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

The AECF does not charge any application fees for participation in the bidding process and has not appointed any agents or intermediaries to facilitate applications. Applicants are invited to contact the AECF’s Procurement Department directly.

Terms of Reference: Expression of interest for strategic communications, media & institutional positioning partner

1.0 Background

The AECF, LLC (Africa Enterprise Challenge Fund) is a leading non-profit development organization that supports innovative enterprises in the agribusiness and renewable energy sectors to reduce rural poverty, promote climate-resilient communities, and create jobs.

We catalyze the private sector by surfacing and commercializing new ideas, business models, and technologies designed to increase agricultural productivity, improve farmer incomes, expand clean energy access, reduce greenhouse gas emissions, and improve resilience to the effects of climate change. We finance high-risk businesses that struggle to access commercial funding; we are committed to working in frontier markets, fragile contexts, and high-risk economies where few mainstream financing institutions dare to go. We also focus on the most vulnerable, including women, youth, and those living in fragile contexts.

To date, we have supported over 698 businesses in 26 countries in Sub-Saharan Africa, impacted more than 37 million lives, and created over 38,000 direct jobs

يقع المقر الرئيسي للمنتدى في كينيا وله مكاتب في كوت ديفوار وتنزانيا ونيجيريا وجنوب السودان وبنين والصومال.

2.0 Objective

As AECF continues to expand its continental footprint and influence, the organization seeks to strengthen its institutional visibility and positioning, not only as a funder, but as a bold African institution shaping conversations around enterprise growth, climate resilience, private sector development, and investment in frontier economies.

AECF therefore seeks to engage a qualified and experienced strategic communications partner to provide institutional positioning, executive visibility, media engagement, thought leadership, storytelling, and digital influence support across African and global platforms.

The objective of this assignment is to develop and implement an integrated strategic communications and institutional positioning approach that will:

  • Strengthen AECF’s institutional visibility and credibility.
  • Position AECF as a continental thought leader in enterprise and climate finance.
  • Elevate the visibility and strategic influence of AECF leadership.
  • Strengthen investor and stakeholder confidence.
  • Shape public and policy discourse around inclusive economic transformation.
  • Amplify AECF’s impact across priority markets and sectors.

3.0 Scope of work

The selected consultant or firm will work closely with AECF to strengthen its institutional narrative, external visibility, media presence, executive positioning, and digital influence.

The assignment may include, but will not be limited to, the following:

A. Institutional narrative and positioning

AECF seeks to develop a bold and differentiated institutional position within the African development finance and enterprise ecosystem.

Assignments may include:

  • Development of an institutional positioning framework.
  • Development of a narrative and messaging architecture.
  • Refinement of AECF’s institutional value proposition and key messages.
  • Development of strategic messaging aligned to priority audiences and organisational priorities.
  • Identification of priority themes and conversations for institutional positioning.
  • Strategic advice on strengthening AECF’s reputation and narrative ownership.

B. Executive visibility and thought leadership

AECF seeks to position its leadership as authoritative voices in enterprise development, climate resilience, frontier investment, and inclusive growth.

Assignments may include:

  • Development of executive positioning strategies and thought leadership platforms.
  • Development of opinion articles, commentary pieces, speeches, talking points, and other executive communications.
  • Identification and development of strategic speaking opportunities.
  • Development of media-ready executive narratives and key messages.
  • Support for executive interviews and other high-value media engagements.
  • Development of thought leadership campaigns around priority institutional themes.

C. Media relations and influence

AECF seeks to strengthen strategic relationships with leading African and international media and increase the quality and relevance of its media presence.

Assignments may include:

  • Development of a Tier 1 media engagement strategy.
  • Development and maintenance of a media database covering priority African and international markets.
  • Monthly media outreach and engagement.
  • Proactive media pitching and interview coordination.
  • Identification of high-value editorial and media opportunities.
  • Reactive media engagement and response support.
  • Development of media briefs, talking points and interview preparation materials.
  • Monthly media monitoring and sentiment reporting.

D. Strategic storytelling and campaigns

AECF works with enterprises across diverse sectors and markets, generating a rich body of stories, evidence and experiences that can contribute to wider conversations on development, investment and inclusive economic transformation.

The selected partner may be engaged to:

  • Develop strategic storytelling initiatives that demonstrate AECF’s impact.
  • Identify stories and narratives with institutional positioning potential.
  • Develop case studies, impact stories and feature articles.
  • Develop thematic campaigns around AECF’s strategic priorities.
  • Translate technical and programme information into compelling content for diverse audiences.
  • Develop content that connects AECF’s investments and partnerships to broader development and investment conversations.

E. Digital influence and audience engagement

The selected partner will support AECF in strengthening its digital authority and engagement across relevant platforms.

Assignments may include:

  • Development of digital thought leadership strategies.
  • Development of content for institutional and executive digital platforms.
  • Digital campaigns linked to strategic institutional priorities.
  • Development of social media narratives and content packages.
  • Identification of opportunities to increase executive and institutional digital influence.
  • Analysis of audience engagement and digital performance.
  • Recommendations for strengthening AECF’s digital presence and authority.

F. Strategic communications advisory

The selected partner will provide ongoing strategic communications advice to strengthen AECF’s institutional reputation, visibility and influence.

Assignments may include:

  • Strategic advice on institutional communications and reputation.
  • Communications support around key announcements, reports, partnerships and organisational milestones.
  • Advice on positioning AECF around emerging sector and policy conversations.
  • Support in developing communications responses to emerging issues.
  • Strategic counsel to the Communications function and senior leadership.
  • Periodic review of communications performance and recommendations for improvement.

G. Emerging and special assignments

Given the evolving nature of AECF’s work, communications landscape and strategic priorities, additional communications, media, positioning and thought leadership requirements may arise during the engagement.

The selected consultant or firm may therefore be requested to undertake related assignments that support AECF’s institutional positioning, visibility, influence and strategic communications objectives.

4.0 Eligibility requirements

Interested applicants should demonstrate:

For individual consultants

  • Proven experience in strategic communications, media relations and institutional positioning.
  • Demonstrated experience working with development finance institutions, impact investors, foundations, development organisations, or continental organisations.
  • Demonstrated experience positioning senior executives and institutions.
  • Strong relationships with African and international media.
  • Experience in executive thought leadership and digital influence.
  • Excellent storytelling, editorial and strategic advisory capabilities.
  • Strong understanding of African development, climate, investment and enterprise ecosystems.
  • Experience in media liaison, public relations, digital engagement, communications, marketing, or related fields.
  • Ability to communicate complex technical ideas clearly and persuasively to varied audiences.

For firms or agencies

  • Demonstrated experience in strategic communications, institutional positioning and media relations.
  • Proven experience delivering assignments of similar scale and complexity.
  • Demonstrated experience working with development finance institutions, impact investors, foundations, NGOs, or related organisations.
  • Strong relationships with African and international media.
  • Availability of a multidisciplinary team capable of providing strategic communications, media, editorial, digital and storytelling support.
  • Demonstrated experience in executive positioning and thought leadership.
  • Strong project management, quality assurance and reporting processes.
  • Strong understanding of African development, climate, investment and enterprise ecosystems.

5.0 Submission requirements

Interested applicants should submit:

  1. Company or consultant profile.
  2. Cover letter expressing interest and demonstrating suitability for the assignment.
  3. Profile/CV of the lead consultant and key personnel, where applicable.
  4. Relevant experience demonstrating successful delivery of similar assignments.
  5. Examples of relevant institutional positioning, thought leadership, media relations, storytelling or strategic communications work.
  6. List of at least three recent clients with contact details for references.
  7. Brief understanding of the assignment and proposed approach.
  8. Indicative workplan and methodology.
  9. Relevant statutory and registration documentation for firms.
  10. Any other information demonstrating the applicant’s suitability for the assignment.

N/B: PLEASE DOWNLOAD AND FILL IN THE TEMPLATE. ONCE COMPLETED, KINDLY COMBINED IT WITH YOUR BID SUBMISSION. THE TEMPLATE MUST APPEAR AS THE FIRST PAGE.

6.0 Evaluation criteria

Expressions of Interest will be evaluated based on:

  • Relevant experience and qualifications.
  • Demonstrated experience in strategic communications and institutional positioning.
  • Experience working with development finance, impact investment, development or continental organisations.
  • Track record in executive positioning and thought leadership.
  • Strength and relevance of African and international media networks.
  • Quality of previous communications, editorial and storytelling work.
  • Understanding of African development, climate, investment and enterprise ecosystems.
  • Quality of the proposed approach and methodology.
  • Demonstrated ability to deliver high-quality outputs within agreed timelines.

N/B: PLEASE DOWNLOAD AND FILL IN THIS TEMPLATE. ONCE COMPLETED, KINDLY COMBINE IT WITH YOUR BID SUBMISSION. THE TEMPLATE MUST APPEAR AS THE FIRST PAGE.

7.0 Application

The AECF is an Equal Opportunity Employer. The AECF considers all interested candidates on the basis of merit, without regard to race, gender, colour, national origin, religion, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

  • Interested firms/consultants are requested to submit their technical and financial proposal via the procurement portal https://procurement.aecfafrica.org/ by 25th September 2026, 5 pm (EAT).
  • All questions should be directed to the procurement email aecfprocurement@aecfafrica.org by 17th September 2026, 5 pm (EAT). The subject of the email should be ‘Clarification: EXPRESSION OF INTEREST (EOI) FOR STRATEGIC COMMUNICATIONS, MEDIA & INSTITUTIONAL POSITIONING PARTNER’.

8.0 Disclaimer

تحتفظ المؤسسة بالحق في تحديد هيكل العملية، وعدد المشاركين في القائمة القصيرة، والحق في الانسحاب من عملية تقديم العروض، والحق في تغيير هذا الجدول الزمني في أي وقت دون إشعار، كما تحتفظ المؤسسة بالحق في سحب هذه المناقصة في أي وقت، دون إشعار مسبق ودون مسؤولية تعويض و/أو تعويض أي طرف.

The AECF does not charge an application fee for participation in the tendering process and has not appointed any agents or intermediaries to facilitate applications. Applicants are advised to contact the AECF Procurement Department directly.

ن/ب: سيؤدي تقديم المستند المالي والتقني كوثيقة واحدة إلى استبعاد مقدم الطلب تلقائيًا.

 

 

Terms of reference for outcome harvesting and end-of-programme (endline) evaluation for the Investing in Women in the Blue Economy Kenya Programme (IIW-BEK) 2026

1.0 About the Investing in Women in the Blue Economy in Kenya (IIW-BEK)

Investing in Women in the Blue Economy in Kenya (IIW-BEK) is a five-year gender equality and economic inclusion programme (2022 to 2027) being implemented by AECF with the generous support of Global Affairs Canada (GAC). The programme helps unlock the potential for positive socio-economic and environmental outcomes in Kenya’s blue economy across the Lake Victoria and Indian Ocean regions.

Primarily by providing CAD 5,000,000 in grant funding to eligible women-owned small, medium, and micro enterprises, IIW-BEK will create 1,500 jobs (60% of which will be held by women). Indirectly, the project seeks to reach 50,000 poor and vulnerable people (60% women) through community awareness programming that challenges restrictive social norms against women, and through products and services offered by grant recipients. IIW-BEK will leverage CAD 3.99 million in private-sector financing through matching contributions.

The main goal of IIW-BEK is to contribute to the economic empowerment of women and young women-owned enterprises, their suppliers, and those that produce for them along key supply chains where women face discrimination in Kenya’s blue economy. The programme seeks to:

  1. دعم المشاركة الاقتصادية للمرأة في القطاعات غير التقليدية للاقتصاد الأزرق.
  2. تعزيز مشاركة القطاع الخاص للمرأة كفاعل اقتصادي في سلسلة القيمة للاقتصاد الأزرق.
  3. Increase private- and public-sector investment in women- and young women-owned Micro, Small, and Medium Enterprises (MSMEs).
  4. Reduce systemic gender inequalities that hinder women’s effective participation in the blue economy.
1.1 Programme components

The overall project outcome is enhanced economic empowerment of women and their enterprises in key supply chains, achieved through increased business performance and climate resilience of women and young women-owned micro, small, and medium-sized enterprises, and reduced systemic gender inequalities that women entrepreneurs and their smallholder suppliers, including informal women workers, face in the targeted counties of Kenya’s Blue Economy. The programme is structured around the following themes:

  • تمويل ميسور التكلفة للاستثمارات المراعية للمناخ من قبل النساء والمشروعات الصغيرة والمتوسطة الحجم المملوكة للنساء والشابات.
  • Access to resilient markets for women and young women-owned MSMEs in Kenya’s Blue Economy.
  • حصول النساء والشابات صاحبات المشاريع المتناهية الصغر والصغيرة والمتوسطة الحجم المملوكة للنساء على التقنيات الذكية مناخياً.
  • Awareness among community members, particularly men, of promoting equal opportunities and reducing gender barriers against women and young women.
  • إشراك القطاع الخاص للنساء والمشروعات متناهية الصغر والصغيرة والمتوسطة المملوكة للنساء كعوامل اقتصادية في سلسلة التوريد الخاصة بالاقتصاد الأزرق.
  • Strengthening the capacity of government and other actors to refine and implement gender-responsive economic development and legal frameworks in the Blue Economy.
1.2 Results Chain and Performance Measurement Framework (PMF)

The program’s results are tracked through a Logic Model and Performance Measurement Framework (PMF), organized into ultimate, intermediate, and immediate outcome levels, as summarized below. This resulting architecture provides the analytical spine for both components of this assignment.

Level Outcome statement
Ultimate Outcome (1000) Enhanced economic empowerment of women and their enterprises in key supply chains of Kenya’s Blue Economy.
Intermediate Outcome (1100) Increased business performance and climate resilience of women and young women-owned micro, small, and medium-sized enterprises in Kenya’s Blue Economy.
Intermediate Outcome (1200) Reduced systemic gender inequalities that women entrepreneurs and their smallholder suppliers, including informal women workers, face in targeted counties in Kenya’s Blue Economy.
Immediate Outcome 1110 Increased access to affordable finance for climate-smart investments by women and young women-owned MSMEs.
Immediate Outcome 1120 Increased access to resilient markets for women and young women-owned MSMEs.
Immediate Outcome 1130 Increased access to climate-smart technologies for women and young women-owned MSMEs.
Immediate Outcome 1210 Increased awareness among community members, particularly men, of promoting equal opportunities and reducing gender barriers.
Immediate Outcome 1220 Increased private sector engagement of women and young women-owned MSMEs as economic agents in the Blue Economy supply chain.
Immediate Outcome 1230 Strengthened capacity of government and other actors to refine and implement gender-responsive economic development and legal frameworks in the Blue Economy.

A Mid-Term Review (MTR) has been undertaken. With the programme now entering its final phase, a structured effort to harvest outcomes and evaluate overall performance and impact is required, as set out in these Terms of Reference.

2.0 Purpose and structure of the assignment

The Investing in Women in the Blue Economy in Kenya (IIW-BEK) programme is entering its final implementation phase. Since its inception in February 2022, the programme has deployed an integrated model of catalytic finance, technical assistance, climate-smart technology linkages, gender-transformative programming, and policy engagement to advance the economic empowerment of women and young women-owned MSMEs in Kenya’s Lake Victoria and Indian Ocean regions. AECF now wishes to commission a single consultancy, delivered under one contract, comprising two distinct but complementary components:

  • Component A: Outcome Harvesting: a participatory, utilization-focused exercise that identifies, describes, and substantiates the outcomes (intended and unintended) that the programme has contributed to since inception.
  • Component B: End of Programme (Endline) Evaluation: an independent summative evaluation that assesses the programme’s overall performance and impact against the OECD-DAC evaluation criteria and Global Affairs Canada’s gender-equality commitments and distills lessons and recommendations for future programming.

The two components are designed to reinforce one another. Component A generates rich, actor-centered qualitative evidence of change, including emergent and unintended outcomes, that feeds directly into Component B’s evidence base. Component B, in turn, situates the harvested outcomes within a structured assessment of relevance, coherence, effectiveness, efficiency, impact, and sustainability. Bidders are expected to propose an integrated methodology and fieldwork plan that allows both components to draw on shared data collection where efficient, while preserving the methodological integrity and distinct deliverables of each.

2.1 Component A: Outcome Harvesting
2.1.1 Purpose

The program’s PMF tracks progress across a defined set of quantitative and qualitative indicators at the ultimate, intermediate, and immediate outcome levels. While routine monitoring and the Mid-Term Review (MTR) have established a strong evidence base on indicator performance, the PMF is by design a structured tracking tool that captures anticipated results against pre-set targets. It does not systematically surface unintended outcomes, emergent changes within the broader enabling environment, or the nuanced pathways through which change is occurring among women entrepreneurs, their households, supply chains, and institutional actors.

The purpose of Component A is therefore to carry out an Outcome Harvesting exercise that complements the program’s existing monitoring and evaluation architecture by identifying, describing, and substantiating outcomes- intended and unintended- that IIW-BEK has contributed to since inception. It will assess what has changed in the behaviour, relationships, actions, and activities of the people, enterprises, and institutions engaged by the programme, and the extent to which IIW-BEK contributed to those changes, including environmental changes (climate resilience, resource efficiency, waste management, pollution prevention, ecosystem protection), social changes (inclusion, job quality, occupational health and safety, safeguarding, community wellbeing, equitable participation), and governance changes (business formalization, compliance, transparency, accountability, stakeholder engagement, responsible enterprise practices).

Specifically, the exercise will:

  • Generate outcome evidence beyond the PMF: harvest substantiated outcome statements describing real, observable changes among women entrepreneurs, gender champions, enterprise employees, community members, financial service providers, private sector actors, government officials, and other boundary partners, complementing PMF data by capturing how change happened, for whom, under what conditions, and with what significance.
  • Support the program’s final evaluation: provide evidence that feeds directly into Component B and the final programme report to GAC, strengthening the narrative of the program’s contribution to its Theory of Change at the immediate, intermediate, and ultimate outcome levels.
  • Strengthen adaptive management: surface what is working, what has changed unexpectedly, and where gaps or weak links in the Theory of Change remain, to guide prioritization, partnership decisions, and resource allocation in the remaining implementation period.
  • Document the program’s contribution to systemic change: capture emergent signals of systemic change, including shifts in institutional policies and practices, changes in social norms and power dynamics, and progress toward a more enabling business and regulatory environment for women.
2.1.2 Outcome harvesting approach and principles

Please follow the Outcome Harvesting approach: collect evidence of what has changed, then work backwards to assess whether and how the programme contributed to those changes. Outcomes shall be understood as changes in the behaviour, relationships, actions, activities, policies, or practices of individuals, groups, communities, organisations, or institutions. The harvest shall include positive and negative, intended and unintended, planned and emergent outcomes, provided the connection to IIW-BEK can be plausibly described and substantiated.

The consultant shall apply an iterative and utilization-focused process comprising designing the harvest with intended users; reviewing documentation and drafting candidate outcomes; engaging change agents, social actors, and other informants to refine outcome descriptions; substantiating selected outcomes with knowledgeable verifiers; analyzing and interpreting patterns of change and contribution; and supporting use of findings for adaptive management, final evaluation, and reporting. Harvest users include AECF, the IIW-BEK programme team, and other decision-makers; the consultant will serve as the harvester; change agents and informants will include programme staff, investees, implementing partners, financial service providers, private sector actors, government actors, male champions, community actors, and others directly engaged by the programme.

2.2 Component B: End of Programme (Endline) Evaluation
2.2.1 Purpose

The purpose of Component B is to conduct an independent end of programme (endline) evaluation that assesses the overall performance, results, and impact of the IIW-BEK programme from inception to close, and provides evidence-based conclusions, lessons, and actionable recommendations to inform AECF and GAC’s future gender-responsive, private sector development programming in the blue economy and comparable contexts.

The evaluation will be summative and theory-based. It will measure the program’s achievement against its Logic Model, PMF targets, and Theory of Change. It will assess the programme using the internationally recognised OECD-DAC evaluation criteria: relevance, coherence, effectiveness, efficiency, impact, and sustainability, applied through a gender equality and social inclusion (GESI) lens consistent with Global Affairs Canada’s Feminist International Assistance Policy. The evaluation will draw on and triangulate existing evidence, including the baseline, the mid-term review (MTR), performance measurement framework (PMF) and monitoring data, annual results reports, and the outcome statements harvested under Component A, and will generate primary evidence as needed. It is not expected to repeat a full baseline-style household census, although targeted primary data collection with beneficiaries and boundary partners is expected.

2.2.2 Evaluation criteria and questions

We’ll structure the evaluation around the following criteria and guiding questions. Bidders should refine and expand these into a full evaluation matrix at inception (indicative matrix at Annex 2):

Criterion Guiding evaluation questions
Relevance How relevant were the program’s objectives, design, and delivery model to the needs and priorities of women and young women-owned MSMEs, their suppliers, and informal women workers in Kenya’s blue economy? How well aligned were they with GAC’s Feminist International Assistance Policy and with Kenya’s blue economy, gender, and MSME policy priorities? How well did the design respond to the ‘missing middle’ and to context changes over the life of the programme?
Coherence To what extent was IIW-BEK internally coherent, and how well did it complement and align with other AECF programmes, GAC investments, national and county government initiatives, financial service providers, and private sector actors in the blue economy?
Effectiveness To what extent did the programme achieve its immediate, intermediate, and ultimate outcomes and its PMF targets (e.g., jobs created and their quality, MSMEs supported, private capital leveraged, climate-smart technology adoption, WEI results, business-environment satisfaction, policy engagement)? What worked well or less well, for whom (women vs. young women; micro, small, medium; Lake Victoria vs. Indian Ocean), and why? What were the main enablers and barriers?
Efficiency How economically were resources (time, budget, personnel, grant capital, and technical assistance) converted into results? What is the value for money for the catalytic finance plus technical assistance model? How did the inception delays and any no-cost extension affect delivery and cost-effectiveness?
تأثير What difference has the programme made to women’s economic empowerment, household decision-making, control over assets and income, social norms, GBV, and systemic gender inequalities? What are the intended and unintended, positive and negative, short- and longer-term effects on investees, employees, households, communities, markets, and institutions? What is the program’s contribution to systemic and market-systems change and to policy and the enabling environment?
الاستدامة How likely are the program’s benefits: enterprise growth and resilience, FSP product and practice changes, technology adoption, leveraged and revolving finance, policy shifts, and social-norm change: to be sustained beyond the programme end date? What factors support or threaten sustainability, and what is needed to consolidate gains?
Cross-cutting: Gender equality, GESI, and environment (GAC) To what extent was the programme gender-transformative? How effectively did it advance gender equality and the empowerment of women and young women, reach and benefit the most marginalized (including youth and vulnerable groups), and integrate environmental sustainability, climate resilience, and ‘Do No Harm’/safeguarding principles consistent with GAC requirements?
Lessons and recommendations What are the key lessons from the program’s design, implementation, and results? What practical, prioritized recommendations follow for AECF, GAC, partners, and the design of future programmes and any scale-up?

The technical proposal should include the following information:

  • A profile of the lead consultant (maximum three (3) pages) clearly demonstrating suitability for the assignment and relevant experience.
  • Curriculum Vitae (CVs) of the proposed team members, outlining roles and relevant expertise.
  • A detailed approach, methodology, and work plan for undertaking the assignment, including a clear demonstration of value for money.
  • Signed letters of reference or recommendation from previous clients or organizations for similar assignments.
  • A detailed reference list, including contact details, clearly indicating the scope and scale of comparable assignments undertaken.
  • Samples of previous work: applicants are required to submit samples from at least three (3) similar past projects or provide links to completed assignments demonstrating relevant experience in line with these Terms of Reference.
  • Evidence of compliance with the mandatory requirements, evaluation criteria, and experience requirements outlined in this ToR.
  • A clear explanation of how the consultant plans to utilize the 35‑day assignment period, including key activities and milestones.
  • Proposals should be submitted in English.

3.0 Scope of work

The assignment covers the full project period, from inception in February 2022 through to the data collection date, and both regional implementation areas of the programme. All work will be conducted in close coordination with the AECF IIW-BEK programme team, which will serve as a primary source of institutional memory, documentation, and access to stakeholders. The programme will include an annex that maps the locations of individual stakeholders to guide sampling, stakeholder engagement, and fieldwork planning.

3.1 Evaluation criteria and questions

Both components will cover the two regional implementation areas of the IIW-BEK programme:
• Lake Victoria Region: counties where the programme has supported MSMEs and community-level interventions in fisheries, aquaculture, value addition, and related blue economy chains, including Kisumu, Siaya, Homa Bay, and Migori.
• Indian Ocean Region: counties where the programme has supported MSMEs and interventions in marine fisheries, coastal tourism-adjacent enterprises, seaweed farming, waste-to-value, and related coastal value chains, including Mombasa, Kwale, Kilifi, and Lamu.

The project reach to be considered within the scope comprises 127 MSMEs (7 SMEs, 46 small businesses, and 74 micro enterprises); 2 financial service providers; 1 women’s rights organisation; 10 target counties; relevant national government actors; county government departments; 15 Beach Management Units; male champions; over 1,000 gender change agents; media and community structures; private sector actors; and other institutions or boundary partners engaged through the programme. The consultant, together with AECF, will determine the optimal distribution of fieldwork across the two regions.

3.2 Component A Scope: Outcome harvesting

The Outcome Harvesting will cover changes across all five levels of the IIW-BEK results chain, as defined in the program’s Logic Model and PMF. This includes, but is not limited to: investee-level outcomes (business performance, profitability, climate resilience, access to affordable and climate-smart finance, market access, technology adoption, investment readiness); women’s empowerment outcomes (economic agency, household decision-making, control of assets, gender roles, unpaid care, experiences of GBV, financial autonomy, leadership, and progress across the domains of the Women’s Empowerment Index); social norms and gender outcomes (attitudes and behaviors among men, community members, male champions, households, and male-dominated institutions); private sector and market-system outcomes (behaviour of financial service providers, off-takers, buyers, and industry associations); policy and enabling-environment outcomes (knowledge, capacity, practices, or formal decisions of government and institutional actors); and ESG outcomes (environmental, social, and governance changes associated with programme-supported enterprises, value chains, technologies, financing, and institutional engagement).

The consultant(s) must actively surface unintended outcomes, positive or negative, that are not captured within the existing PMF but that represent meaningful change attributable to the program’s intervention. Annex 1 provides a detailed Outcome Harvesting focus matrix that maps key PMF areas to focus questions to guide the harvest; it is not meant to limit the inquiry.

3.3 Component B Scope: End of programme evaluation

The endline evaluation shall cover the full programme period and geographic scope described above and shall assess the programme against the criteria and questions set out in Section 3.2.2. In carrying out the evaluation, the consultant will:

  • Conduct a comprehensive review of the programme’s objectives, design, activities, and results achieved, and assess the extent to which the programme achieved its intended outputs, outcomes, and impact against the Logic Model, PMF targets, and Theory of Change.
  • Assess the programme against the OECD-DAC criteria (relevance, coherence, effectiveness, efficiency, impact, and sustainability) and the GAC gender-equality/GESI and environmental cross-cutting lens.
  • Analyze the validity of the Theory of Change and the assumptions and risks underpinning it, and assess the program’s contribution to observed changes using contribution analysis and the outcomes harvested under Component A.
  • Assess the program’s strengths, weaknesses, opportunities, and challenges in design, implementation, and results, including the ‘missing middle’, inception delays, and adaptive management responses.
  • Review the program’s financial management, budget utilization, and value for money, including the catalytic grant plus technical assistance model and the leveraging of private capital.
  • Evaluate the effectiveness of partnerships and coordination mechanisms with investees, financial service providers, government (national and county), Beach Management Units, women’s rights organisations, and private sector actors.
  • Analyze the program’s monitoring and evaluation framework, data quality, and disaggregation, and the extent to which it captured results for women, young women, and different enterprise categories and regions.
  • Conduct stakeholder consultations with beneficiaries, investees, partners, and duty bearers, and integrate their perspectives into the findings.
  • Identify best practices and lessons learned, and provide clear, prioritized, actionable recommendations for AECF, GAC, and future programming.
  • Ensure the evaluation is conducted objectively, independently, ethically, and transparently, following recognised evaluation standards and safeguarding and ‘Do No Harm’ principles, with all findings disaggregated by sex, age, enterprise category, region, and outcome level where evidence permits.

4.0 Specific tasks

The consultant will carry out the following tasks. A single joint inception phase will cover both components; thereafter, tasks are organized by component, with data collection coordinated to avoid duplication.

4.1 Joint inception

Review programme documentation, including the Project Implementation Plan (PIP), Logic Model, PMF, baseline, MTR report, annual results reports, and operations reports. Hold an inception meeting with the AECF programme team. Submit a single inception report covering both components: including a refined Outcome Harvesting methodology and a full endline evaluation methodology and evaluation matrix, a reconstructed/validated Theory of Change, gender-analysis tools, a stakeholder engagement plan, a combined fieldwork schedule across both regions, all data collection instruments, sampling, quality-assurance and substantiation/verification approaches, ethics and safeguarding protocols, and a risk and mitigation register.

4.2 Component A Tasks: Outcome harvesting
  • Task A1: Document review and initial outcome identification. Systematically review programme documents, monitoring data, progress markers, stories of change, and secondary sources to develop an initial list of candidate outcome statements before primary data collection.
  • Task A2: Primary data collection. Conduct fieldwork in both regions using key informant interviews, focus group discussions, and direct observation (and other agreed methods), using a structured outcome-statement format capturing: (i) who changed; (ii) what changed; (iii) when the change occurred; (iv) the significance of the change; and (v) the program’s contribution.
  • Task A3: Outcome verification and substantiation. Subject harvested outcome statements to structured triangulation, review with the AECF programme team for factual accuracy, and substantiation of a purposive sample of outcomes by knowledgeable, sufficiently independent verifiers. Document substantiation status, evidence of strength, and any contested outcomes.
  • Task A4: Analysis and synthesis. Analyze the verified outcome set to identify patterns, assess contribution to the Theory of Change, highlight unintended/emergent outcomes, and identify ESG outcomes, trade-offs, and risks, disaggregated by gender, age, enterprise category, region, and outcome level.
4.3 Component A tasks: Outcome harvesting
  • Task B1: Evaluation design and data collection. Operationalize the evaluation matrix; collect and triangulate quantitative and qualitative data against the OECD-DAC criteria and PMF, drawing on baseline, MTR, monitoring data, and Component A outcomes, and generating targeted primary data with beneficiaries and boundary partners.
  • Task B2: Analysis against criteria. Assess relevance, coherence, effectiveness, efficiency, impact, and sustainability; apply the GESI and environmental lenses; and conduct contribution and value-for-money analyses.
  • Task B3: Conclusions, lessons, and recommendations. Draw evidence-based conclusions, distil lessons, and formulate prioritised, actionable recommendations for AECF, GAC, and future programming.
4.4 Joint reporting, validation, and use of findings

Produce the reports and the outcomes database set out in Section 6; present findings to the AECF programme team and, if required, to the Programme Steering Committee or GAC; and facilitate a joint learning and validation session to review harvested outcomes and evaluation findings, interpret implications for the Theory of Change, agree priority actions for the remaining implementation period, and clarify how the findings will inform the final programme report to GAC.

5.0 Deliverables and expected outputs

The consultant(s) or firm will provide the following deliverables. Timelines run from contract signature or from the preceding milestone as indicated.

Component A
# قابل للتسليم Indicative timing
1 Joint Inception Report: covering both components: refined outcome harvesting methodology; full endline evaluation methodology and evaluation matrix; validated Theory of Change and reconstructed intervention logic; gender-analysis tools; stakeholder engagement plan and sampling; combined fieldwork schedule; all data collection instruments; ESG framework; outcome verification/substantiation approach and quality criteria; ethics, safeguarding and ‘Do No Harm’ protocols; and a risk and mitigation register. Within 10 working days of contract signature
2 Preliminary Outcomes List (Component A): draft outcome statements structured around the five outcome levels, with sources, boundary-partner category, approximate timing, initial evidence-quality assessment, gaps for fieldwork to fill, and early signals of unintended outcomes. Within 5 working days of completing document review, before fieldwork
3 Draft Outcome Harvesting Report + outcomes database (Component A): executive summary; methodology as implemented; data collection process and limitations; verified outcome statements (disaggregated by gender, age, investee size, region), each with a quality assessment; pattern analysis; sections on unintended outcomes and on ESG changes; and an assessment of durability of outcomes. Within 15 working days of completing Component A primary data collection
4 Final Outcome Harvesting Report and outcomes database: incorporating AECF comments; database recording each outcome’s evidence source, substantiation status, outcome level, ESG pillar, outcome type (positive/negative), risk level, affected stakeholder group, and recommended mitigation/follow-up. Within 10 working days of receiving AECF comments Component
ent B
# قابل للتسليم Indicative timing
1 Draft Endline Evaluation Report (Component B): findings against the OECD-DAC criteria and the GESI/environment lens; achievement against PMF targets and Theory of Change; contribution and value-for-money analysis; conclusions, lessons, and prioritized recommendations; integrating relevant harvested outcomes from Component A. Within 15 working days of completing Component B data collection
2 Final Endline Evaluation Report: incorporating AECF and GAC comments; including an executive summary, full evaluation matrix as evidenced, annexes of tools and data sources, and a clear results-and-recommendations section suitable for GAC reporting. Within 10 working days of receiving AECF/GAC comments
3 Presentation(s) of findings: to the AECF programme team and, as required, the Programme Steering Committee and/or GAC. Within 5 working days of each final report
4 Learning and use-of-findings session note: summarizing key discussion points, agreed implications for adaptive management, follow-up actions, and how findings will inform the final programme report and any future programming. Within 5 working days of the validation/learning session

6.0 Qualifications and experience

The consultant is expected to be a firm with a multidisciplinary team and a clear matrix of leadership and roles. Given the combined scope, the team must demonstrate strength in both Outcome Harvesting and summative, OECD-DAC-based programme evaluation, alongside deep gender and blue economy expertise. The minimum competencies required across the team are:

Outcome harvesting and evaluation methodology
  • Demonstrated practical experience designing and implementing Outcome Harvesting exercises, including outcome-statement frameworks, boundary-partner engagement plans, and verification/substantiation processes. Experience with Outcome Harvesting as developed by Ricardo Wilson-Grau is an asset.
  • Demonstrated experience leading summative and/or end-of-programme (endline) evaluations using the OECD-DAC criteria, contribution analysis, and mixed (quantitative and qualitative) methods, and producing evaluation reports to international-donor standards.
  • Familiarity with complementary participatory methodologies (Most Significant Change, Developmental Evaluation), and experience presenting findings to donors and steering structures in an actionable format.
  • Familiarity with GAC’s evaluation expectations and results-based management, and with gender-responsive and utilisation-focused evaluation approaches.
Women’s economic empowerment and GESI
  • Demonstrated experience evaluating or researching women’s economic empowerment programmes, with a strong understanding of gender-transformative approaches, women’s entrepreneurship, and the structural barriers women face in accessing finance, markets, and technology.
  • Familiarity with gender measurement frameworks, including the Women’s Empowerment Index (WEI), and the ability to interpret gendered outcome evidence within the IIW-BEK results framework, including for young women.
Blue economy, private sector development, and policy
  • Knowledge of, or experience working in, Kenya’s blue economy value chains (fisheries, aquaculture, coastal tourism, waste management) and the market-systems and enabling-environment challenges facing women-owned MSMEs.
  • Experience evaluating grant-supported enterprise development, business incubation, or blended-finance models, and assessing the role of financial service providers, off-takers, and industry associations.
  • Experience assessing policy and institutional outcomes; familiarity with Kenya’s relevant policy landscape (e.g., the Fisheries Management and Development Act, county gender policies, national women’s economic empowerment strategies) is an advantage.
 ESG, research, and leadership
  • Demonstrated ESG expertise: ability to identify and assess environmental (resource efficiency, waste, emissions, climate adaptation, ecosystem protection), social (job quality, OHS, labour, safeguarding, inclusion, grievance handling), and governance (formalisation, compliance, transparency, responsible finance) outcomes and risks.
  • Strong qualitative and quantitative research and analytical skills, and the ability to disaggregate and synthesise complex evidence into clear reports for non-technical and donor audiences.
  • The Team Leader must hold a minimum of a master’s degree in a relevant discipline (development studies, gender studies, economics, social sciences, monitoring and evaluation, or related). Fluency in written and spoken English is required; Kiswahili is an added advantage.

7.0 Duration

The combined assignment (both components) should be executed within 150 working days of contract signature, with the endline evaluation phase timed to coincide with the program’s final period to draw on end-of-programme data. The final consolidated deliverables shall be submitted in line with the program’s closure and GAC final-reporting schedule. The precise start date, milestone dates, and the interface between the outcome harvesting and evaluation phases will be confirmed with the selected consultant at inception.

8.0 Reporting

The consultant will report to the Head of Impact at AECF and work closely with the IIW-BEK programme team.

9.0 تقديم المقترحات

Interested companies/individuals must submit the following to demonstrate their qualifications:

  • A technical proposal of no more than 15 pages (excluding annexes), including a profile of the lead consultant (max. 3 pages) explaining suitability; CVs of proposed team members showing expertise and roles; a comprehensive description of the consultant’s understanding of the Terms of Reference (noting any inconsistency or proposed amendment); the proposed methodology for both components; and a work plan.
  • A detailed reference list indicating the scope and magnitude of similar assignments, reference/recommendation letters, samples of similar past work, and registration and other statutory documents (for institutional consultants).
  • A financial proposal, submitted in USD, clearly showing each proposed team member, role, level of effort, number of days, professional fees, and applicable taxes, and distinguishing (where possible) the level of effort for each of the two components.

10.0 التسعير

AECF is obliged by the Kenyan tax authorities to withhold tax on service contract fees and to ensure that value-added tax (VAT) is charged where applicable. Applicants are advised to ensure they have a clear understanding of their tax position under Kenyan tax legislation when developing their proposals.

11.0 Evaluation criteria

Mandatory Requirements for firms:
1. Company profile.
2. Trading license or Certificate of incorporation or Certificate of Registration and other statutory documents.
3. Valid Tax Compliance certificate (Applicable to firms).
4. Passport/National Identification of the lead consultant and team members.

ن/ب: سيؤدي عدم إرفاق المتطلبات المذكورة أعلاه والالتزام بها إلى الاستبعاد التلقائي

The AECF will form an evaluation committee and may include employees of the businesses to be supported. The same standards of confidentiality will bind all members. The consultant should ensure they fully address all criteria for comprehensive evaluation.

The AECF may request and receive clarification from any consultant when evaluating a proposal. The evaluation committee may invite some or all of the consultants to appear before it to clarify their proposals. In such an event, the evaluation committee may consider such clarifications in evaluating proposals.

In making the final selection of the qualified bidder, the technical quality of the proposal will be weighted at 80% based on the evaluation criteria. Only the financial proposal of those bidders who qualify technically will be opened. The financial proposal will be weighted at 20%, and the proposals will be ranked by total points scored.

المعايير الإلزامية والمستحبة التي سيتم تقييم المقترحات على أساسها محددة في الجدول أدناه.

NO.   معايير التقييم Weighted Award  
TECHNICAL PROPOSAL   80
Understanding of the Terms of Reference     
   1 Accurately interpreted the scope, purpose, and expected outcomes of the assignment, ensuring all key requirements are addressed. 5
   2 Ability to translate assignment requirements into practical actions, deliverables, or recommendations that align with the stated objectives and expectations. 5
Methodology and Work Plan       
3 Quality of the proposed methodology and work plan for both components: approach to stakeholder engagement, data collection, outcome verification, evaluation analysis, and integration of the two components; and demonstrated ability to produce clear, high-quality analytical reports (English required; Kiswahili an advantage). 15
Qualification and Experience       
4 Outcome Harvesting methodology expertise: practical experience designing and implementing outcome Harvesting (outcome-statement development, boundary-partner engagement, verification); familiarity with complementary methodologies; experience presenting findings to donors/steering structures in an actionable format. 15
5 End-of-programme / endline evaluation expertise: demonstrated experience leading summative evaluations using OECD-DAC criteria, contribution analysis, and mixed methods; producing donor-standard evaluation reports; familiarity with GAC evaluation expectations and results-based management. 15
6 Women’s economic empowerment and GESI: experience evaluating women’s economic empowerment programmes and gender-transformative approaches; familiarity with WEI/equivalent instruments; understanding of gender, youth, and economic participation in the Kenyan context. 15
7 Submission of all required registration, certification, and statutory documents, together with at least three (3) signed reference letters for similar assignments 10
FINANCIAL PROPOSAL:

Clarity, completeness, and realism of the financial proposal, including level of effort, cost‑effectiveness, and value for money for baseline video production (inclusive of applicable taxes, travel, and reimbursables where relevant).

20
 

مجموع النقاط

 

100

12.0 Application details

The AECF is an Equal Opportunity Employer and considers all interested candidates on merit without regard to race, gender, colour, national origin, religion, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

  • Interested firms/consultants or consortia are requested to submit their technical and financial proposal via the procurement portal https://procurement.aecfafrica.org/ by 23rd September 2026, 5 pm (EAT).
  • All questions should be directed to the procurement email aecfprocurement@aecfafrica.org by 16th September 2026, 5 pm (EAT).
  • The subject of the email should be ‘“IIW-BEK OUTCOME HARVESTING AND END OF PROGRAMME EVALUATION”. The AECF shall not be liable for failing to open proposals submitted with a different subject or for failing to respond to questions that did not meet the indicated deadline.

13.0 إخلاء المسؤولية

AECF reserves the right to determine the structure of the process and the number of short-listed participants, the right to withdraw from the proposal process, and the right to change this timetable at any time without notice and without liability to compensate or reimburse any party. 

NB: The AECF does not charge an application fee for participation in the tender process and has not appointed any agents or intermediaries to facilitate applications. Applicants are advised to contact the AECF PROCUREMENT DEPARTMENT directly. 

Annex 1: Outcome Harvesting Focus Matrix (Component A)

The matrix below maps key PMF areas of focus to Outcome Harvesting focus areas and guiding questions. It is intended to guide the harvest and support alignment with the results framework; it shall not limit the inquiry. Consultants must actively search for additional emergent outcomes, including outcomes outside the PMF, where these represent meaningful change linked to the programme.

PMF area of focus Outcome harvesting focus Guiding questions
Growth in annual income (enterprise empowerment) Changes in business practices, pricing power, and sales behaviour indicate improved income trajectories; unintended financial gains or losses. What changes in business behaviour led to income growth? Are income changes sustained, seasonal, or one-off? What did the programme contribute?
New FTE jobs created by women-owned MSMEs New employment relationships; changes in hiring practices; quality and terms of jobs (formal vs. informal). What prompted investees to hire? Who was hired and what does it mean for local employment norms? Are hiring changes attributable to programme support?
Women/young women with enhanced empowerment (WEI) Qualitative evidence of agency, self-confidence, decision-making authority, income control, mobility, and voice across the six WEI domains. How have women’s agency, confidence, and decision-making changed? What freedoms have women acquired? What household/community dynamics have shifted? How has the programme contributed to reduced SGBV and shifts in norms?
Business performance and climate resilience (gross profit margin) Changes in financial management practices, cost reduction, pricing strategies, and the adoption of profit-tracking tools. What business practices changed to improve profitability? Are women managing costs and revenues differently than before?
Leveraging additional private capital / adopting climate-smart technologies New financing relationships; changes in investor attitudes; leveraging and co-investment behaviours; technology adoption. Which technologies have investees adopted and how are they used? What changes in production/risk management are observable? What influence did the programme have on adoption decisions?
Policy changes addressing systemic gender inequalities Specific policy/regulatory changes adopted; advocacy by CSOs/WROs; new gender-responsive frameworks. Have state actors changed how they develop/implement gender-responsive policies? What frameworks were developed and what was the program’s contribution? How will MSMEs benefit?
Women in leadership and decision-making positions Women assuming new leadership roles; organisational rule changes; shifts in community decision-making norms. What changed in organisational rules or norms to make this possible? Have market institutions or regulators changed how they treat women entrepreneurs?
Improved business-environment satisfaction Changes in regulatory burden; access to registration, licensing, finance; treatment by market institutions. What improvements have women experienced in the business environment? What barriers remain?
Access to affordable climate-smart finance / FSP product change New lending relationships; changes in FSP loan criteria and staff attitudes; new gender-lens products; repayment behaviours. What new products are now accessible to women MSMEs? How have FSPs changed products, processes, or attitudes? What barriers remain?
Access to resilient markets and market information New buyer/off-taker relationships; supply-chain integration; diversification; use of digital/market platforms. What new market relationships have women MSMEs formed? How are they using market information differently? What changed in buyer behaviour toward women suppliers?
Access to and satisfaction with climate-smart technologies Changed production/processing/storage practices; peer-to-peer sharing; post-adoption behaviours; provider responses. What knowledge has translated into changed practice? Are women recommending technologies to peers? Have providers adapted offerings for women? Any negative experiences?
Community awareness / men’s attitudes; household decision-making Documented attitude/behaviour change by male community members; reduced obstruction; changes in household negotiation dynamics; any backlash. How have male household members or leaders changed their support? Are changes sustained? What decisions are women now making autonomously? Any backlash?
Private sector engagement of women as economic agents Contracts, MoUs, or supply agreements; changes in how companies engage women suppliers; new association membership; non-traditional opportunities. What new formal engagements exist between women MSMEs and private sector companies? Who is championing women’s participation? What non-traditional opportunities have women taken up?
Government/other actors implementing gender-responsive frameworks Officials applying new skills in budgets, policy drafting, regulatory reviews; CSOs using advocacy toolkits; references to programme documents. What evidence exists of officials applying gender-responsive frameworks? Have programme documents been cited in official processes? What is the depth and quality of uptake?

Across all areas, the consultant(s) should identify environmental, social, and governance outcomes and risks: including whether supported enterprises improved environmental management, resource use, waste handling, pollution prevention, occupational health and safety, labour practices, safeguarding, grievance mechanisms, compliance, recordkeeping, transparency, and stakeholder engagement.

Annex 2: Indicative Endline Evaluation Matrix (Component B)

The indicative matrix below is to be refined and completed by the consultant at inception, with judgement criteria, indicators, data sources, and methods specified for each question. It applies the OECD-DAC criteria through a GAC gender equality and social inclusion lens.

Criterion Illustrative sub-questions Illustrative data sources
Relevance Fit of design and delivery to needs of women/young women MSMEs and suppliers; alignment with GAC Feminist International Assistance Policy and Kenyan blue economy/gender/MSME priorities; responsiveness to the ‘missing middle’ and to context change. PIP, Logic Model, PMF; policy documents; KIIs with AECF, GAC, government; investee interviews.
Coherence Internal coherence of components; complementarity with other AECF/GAC programmes, government initiatives, FSPs, and private sector actors. Programme documents; partner and government KIIs; sector mapping.
Effectiveness Achievement of immediate, intermediate, and ultimate outcomes and PMF targets; performance by sub-group (women/young women; micro/small/medium; region); enablers and barriers. PMF and monitoring data; MTR; annual results reports; Component A outcomes; beneficiary surveys/interviews.
Efficiency Conversion of inputs to results; value for money of catalytic finance plus TA; timeliness; effect of inception delays and any no-cost extension. Financial reports and budgets; disbursement data; KIIs; VfM analysis.
تأثير Changes in women’s economic empowerment, decision-making, assets, norms, GBV, systemic inequalities; intended/unintended and positive/negative effects; systemic and policy change; contribution. Component A harvested outcomes; contribution analysis; beneficiary and boundary-partner data; MTR and baseline.
الاستدامة Likely durability of enterprise, FSP, technology, finance, policy, and norm changes beyond programme end; factors supporting or threatening sustainability. Investee/FSP/partner interviews; financial data; policy tracking.
Gender equality, GESI & environment (cross-cutting) Extent of gender-transformative change; reach and benefit for the most marginalised (incl. youth); environmental sustainability and climate resilience; safeguarding and ‘Do No Harm’. Gender analysis; WEI data; ESG data; safeguarding records; community consultations.
Lessons & recommendations Key lessons from design, implementation, and results; prioritised, actionable recommendations for AECF, GAC, and future programming/scale-up. Synthesis across all evidence; validation session.